SALES PROMOTION PROJECT OF KURKURE Essay

SALES PROMOTION PROJECT OF KURKURE Launched in 1999, this perfect ‘namkeen’ snack, fully developed in India, has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for â€Å"crunchy†, Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one of the most popular food products in India today. 4 Different flavours They are Masala Munch (orange pack), Green Chutney Rajasthani Style (light green pack), ChilliChatka (dark green pack) and Tamatar Hydrabadi Style (brown pack) Kurkure was Frito Lay’s first big hit in India and succeeded by making a host of Indian flavours possible and popular in a finger snack. Kurkure is a crunchy new age namkeen snack brand whichsymbolizes light hearted fun. Embodying the spirit of India, Kurkure has found a home in the hearts& minds of all and enjoys the position of a strong Lovemark brand in India Over the years, Kurkure has journeyed effortlessly from being a snack with a twist to being anintegral part of the tea time menu to being an embodiment of lovable human ‘imperfections’ or ‘tedhapan’ Product strategy Building trust and connection by informing the consumers of the authentic ingredients that go intothe product. Kurkure is a new age Namkeen and made of edible ingredients including rice meal,corn meal, gram meal, edible oil, seasonings, salt, spices and condiments and flavours. Its Snack Smart initiative to cut out trans-fat from its products by using rice bran oil which cuts saturated fat by 40 per cent. Kurkure has 40% less Saturated Fat, Zero Trans Fats and No Added MSG Pricing Competitive pricing Strategy was adopted by the company in order to establish the brand inIndian markets. Introduction of smaller packs targeted towards  small quantity consumers andmiddle/ low income customers. Price Range Small Rs 5/- Medium Rs 10/- Large Rs 20/ Rs.3 packs encourage consumers in rural areas. Sales Positioning Kurkure is also positioning itself on the basis of its usage. Its promotional campaigns urgeconsumers to use it on. Daily basis At lunch Dinner Anytime, anywhere Servings With Chaat With tea With Raita With drinks Occasions Parties and celebrations Unique Selling Preposition Desi brand nam: Easy to identify with Kurkure is a synonym of a crunchy food stuff. Infact a brand by the name TakaTak : tried to imitate it but failed miserably. Launching its product in indian flavours, which differentiated it from their competitor itsunique advertisements which features the bubbly Juhi Chawla. Innovative flavor, affordable price and continuous communication to consumers Kurkure’s success in the Indian market is mainlyfor three reasons namely innovative flavor, affordable price and continuous communication toconsumer. To meet the regional requirements Kurkure is launched in various flavors like Masala,chilli, green chutney etc. Special (Limited) Edition Pujo Special:Jhajhalo Hit – Released in West Bengal for Durga Puja, 2007 Ganeshotsav Special:Usal Pao – Relesed in Maharashtera for Ganesh Utsav PACKAGING Style and design matter a lot on the outcome and response of the product. ‘Kurkure’ as the product(inside the pack and outside wrapper) has much attractive and catchy colors style and design whichattracts the customers alot.Kurkure is available in the market in 3 different packing. Kurkure comes in the air tight packingand packing material of Kurkure is of high quality so that product will remain fresh and its tastekeeps secure up to more than four months. Kurkure has different flavors in the market so the eachflavor has its own unique packaging color combination according to its taste. Basic color combinations are in green and red colors which all are eye catching.Kurkure is available to the consumer only in primary packing. No secondary packing is using.However they are delivered in container packing from production plant to shopkeepers or retailers,which carries 48 packs. Kurkure is available in three different sizes 19 gm 38 gm 75 gm Promotion Strategy Kurkure – Tedha Hai Par Mera Hai Slogan: â€Å"Chai time masti time† Named after the Hindiword for â€Å"crunchy†, Kurkure is acheeto-like snack and is the flagship of Frito Lay’sIndian division. It is marketed by Hirani Industries Corp. (USA incorporatedcompany) inKenya. It is one of the most popular food products in Indiatoday.In November 2006,Frito Lay announced plans to release Kurkure to American markets sometimein 2007. This decision was made after analysts showed increasing interest in Indian spices in theUSA. Also the introduction in other markets with a non-resident Indian population such as the UK was planned.In India, actor-celebrity Juhi Chawlaadvertises Kurkure. Range â€Å"Kurkure Flavors† Masala Munch Naughty Tomato Chilli Chatka Green Chutney Rajasthani Style Hyderabadi Hungama â€Å"Kurkure Desi Beats† Deewana Tamatar Dildaar Masala To mark 10 years of its existence, Kurkure, FritoLay’s Indian innovation in the salted snack market,is changing tracks, says Sayantani Kar.It came out in December with a print campaign which told readers how Kurkure is made from whatcan be found in any Indian kitchen, underlining that the ingredients are as wholesome as what goesinto home-made food FritoLay Marketing Director Deepika Warrier says: â€Å"We wanted to demystify Kurkure for the consumers. That meant building trust and connection by informing them of the authenticingredients that go into the product. We will have more surprising and untried ingredients in our product this year.† She says the print ad has already generated a positive response, and expects sales to go up 20 per cent. The†Kurkure Chai Time Achievers† campaign: This was the first of its kind campaign in India, launched in May 2007 aiming at promoting versatile usage of Kurkure. Powered by an exciting commercial showcasing crazy consumers trying to grab the ‘Kurkure frame’ – their ticket to famedom, this campaign truly gives consumers a taste of Kurkure in the most innovative way!! Leading to replacement of Juhi on the Kurkure packs with pictures of their own and their near and dear ones, it gave the consumers chance to become celebrity overnight by printing their photographs and recipes on a million Kurkure packs. The company claims to have received an overwhelming response, with over 100,000 recipes pouring in ,within just 6 weeks. For a brand holding out the reward of instant fame to its  consumers, Kurkure has indeed delivered on its promise. Volumes shot by 20% in just one month. Sales have increased by 19% over last year. KURKURE TELEVISION ADVERTISEMENTS In 2004 it launched the â€Å"Kahani mein Kurkure† (â€Å"Crispiness in the Story†) campaign, which was atake on Indian popular culture. The advertising campaign spoofed popular Indian TV shows likeJassi Jaissi Koi Nahin and Kyu ki saas bhi kabhi bahu thi, to appeal to Indian housewives, thelargest target audience to watch these programs.In addition to targeting housewives, who play a significant role in making purchase decisions, the brand appeals to the Indian family as a whole. The â€Å"Kurkure Chai Time Achiever’s Award† was acontest launched by the brand where families were invited to submit interesting recipes made withKurkure. The winning family would have the opportunity to be famous and have their photographfeatured on one million Kurkure packs.This direct marketing campaign was supported through television advertising, where Indiancelebrity Juhi Chawla, Kurkure’s brand ambassador, announced the winners of the competition. Thecontest was also publicized through the website http://kurkure.co.in, specifically designed to promote the contest. Using the website as a strategic tool for promotion helped the brand appeal to ayoung audience that spends a considerable amount of time surfing the web Kurkure express Another novel branding initiative was a tie-up with South Western Railways in India to have trainscalled the â€Å"Kurkure Express.† These were special trains that operated only during the holidayseason. The brand was featured on reservation charts, coach indication slips, and during anyannouncements about the train. This outdoor media was a unique way to target families who travel by train during the holidays. Distribution Channel Adopted by Kurkure Distribution is also one of the key parameters for expanding market share. Frito-Lays hasthe advantage of access to Pepsi’s a formidable distribution network .Generally Companies arehaving their sales vehicles that are loaded on daily basis and are distributed to local retailers. Somecompanies appoint  Distributors. Distributors have to give a proposal with a market research likestorage facilities, infrastructure, and retail outlets in area, market leader, types of products availablein the market etc. The Kurkure products are delivered to the retailer twice a week. The products aregenerally sent in Boxes on an average each box contains 80 packs of 30 gm or 30 packs of 150 gm.Distributors are solely responsible for the sales in the particular area he is operating in.Every Distributor should have a specified number of minimum shops in his area. Distributorsgenerally have small vans (rickshaws) and employ salesmen on commission basis who loads the products from the distributor’s storage and distributes it amongst the retailers. It services one-lakhretail counters across the country by employing a total strength of 300 sales personnel anddistributors nationwide. HOW TO IMPROVE FUTURE GROWTH The company can occupy a huge number of customers by keeping in mind about the preferences and needs of customers regarding tastes and flavors, By introducing new tastes, flavors and retaining the quality standards can attract consumers of other brands and pull them towards itself by leaving other competitors far behind and getadvantage over them. By delivering valued trade promotions to wholesalers and retailers, company can capture this huge segment. This will allow Kurkure to stay in market effectively and people will order more quantity due to its increased demand by customers The company should try to expand its wings to cover towns, villages, cities; making it available to everybody The entire unorganized Farsan sector, Dhokla, Khaman, Kachoris, & all the eatables thatcould be had as snacks in Parties, while watching Movies, Cricket matches are substitutes to KURKURE SO kurkure can bring up flavours which can match the taste of all these items to boost up the sales.

The eNotes Blog A Piece of Shakespearean History The First Folio VisitsSeattle

A Piece of Shakespearean History The First Folio VisitsSeattle Seattle Shakespeare fans got to celebrate in the run-up to the Bard’s birthday (or deathday, if you’re the glass-half-empty sort) with the arrival of the First Folio at the Central Library. An impressive gilt-edged tome of nine hundred pages, the first compilation of Shakespeare’s plays was opened to Hamlet’s â€Å"to be or not to be† soliloquy. The old book, housed this April at the contrastingly modern Central Library, is one of only 750 copies ever printed and only 233 surviving in the twenty-first century. Because it was published in 1623, seven years after his death, Shakespeare never lived to see the landmark compendium- the first folio devoted exclusively to plays ever published in England. His friends memorialized their colleague in style, collecting foul papers (drafts as penned by Shakespeare himself), quarto editions, and prompt books. William Jaggard, despite a history of misattributions and literary piracy involving Shakespeare’s own works, was entrusted with the project of setting the record straight. Though an apprentice appears to have introduced some distance with a few unusual renderings of the playwright’s text, the First Folio is the closest thing we have to the plays as the Bard wrote them. Without the Folio, eighteen of Shakespeare’s plays would have been lost to history, including Macbeth and Twelfth Night. It’s not hard to understand why copies are treasures; originally sold for approximately  £1 (or roughly $200 today), the last copy to change hands sold for $5.2 million in 2006. Seattle fans wave goodbye as the famous book makes its way around the country. If you missed it this time, don’t worry- you can still view the full book online as Shakespeare (more or less) intended. Outside The Seattle Public Library The First Folio open to to be or not to be Elizabethan-era replica costumes on display Aerial view of the First Folio exhibit

The Chemical Composition of Wood Smoke

The Chemical Composition of Wood Smoke Smoke is something that we will deal with all throughout our lives, in everyday situations as well as in emergencies. But not all smoke is the same in fact, the smoke will vary depending upon what is being burned. So then what, exactly, is smoke made of? Smoke consists of gasses and airborne particles produced as a result of combustion or burning. The specific chemicals depend on the fuel used to produce the fire. Here is a look as some of the principal chemicals produced from wood smoke. Keep in mind, there are thousands of chemicals in smoke so the chemical composition of smoke is extremely complex. Chemicals in Smoke In addition to the chemicals listed in the table, wood smoke also contains a large amount of unreacted air, carbon dioxide, and water. It contains a variable amount of mold spores. VOCs are volatile organic compounds. Aldehydes found in wood smoke include formaldehyde, acrolein, propionaldehyde, butyraldehyde, acetaldehyde, and furfural. Alkyl benzenes found in wood smoke include toluene. Oxygenated monoaromatics include guaiacol, phenol, syringol and catechol. Numerous PAHs or polycyclic aromatic hydrocarbons are found in smoke. Many trace elements are released. Reference: 1993 EPA Report, A Summary of the Emissions Characterization and Noncancer Respiratory Effects of Wood Smoke, EPA-453/R-93-036 Chemical Composition of Wood Smoke Chemical g/kg Wood carbon monoxide 80-370 methane 14-25 VOCs* (C2-C7) 7-27 aldehydes 0.6-5.4 substituted furans 0.15-1.7 benzene 0.6-4.0 alkyl benzenes 1-6 acetic acid 1.8-2.4 formic acid 0.06-0.08 nitrogen oxides 0.2-0.9 sulfur dioxide 0.16-0.24 methyl chloride 0.01-0.04 napthalene 0.24-1.6 substituted napthalenes 0.3-2.1 oxygenated monoaromatics 1-7 total particle mass 7-30 particulate organic carbon 2-20 oxygenated PAHs 0.15-1 Individual PAHs 10-5-10-2 chlorinated dioxins 1x10-5-4x10-5 normal alkanes (C24-C30) 1x10-3-6x10-3 sodium 3x10-3-2.8x10-2 magnesium 2x10-4-3x10-3 aluminum 1x10-4-2.4x10-2 silicon 3x10-4-3.1x10-2 sulfur 1x10-3-2.9x10-2 chlorine 7x10-4-2.1x10-2 potassium 3x10-3-8.6x10-2 calcium 9x10-4-1.8x10-2 titanium 4x10-5-3x10-3 vanadium 2x10-5-4x10-3 chromium 2x10-5-3x10-3 manganese 7x10-5-4x10-3 iron 3x10-4-5x10-3 nickel 1x10-6-1x10-3 copper 2x10-4-9x10-4 zinc 7x10-4-8x10-3 bromine 7x10-5-9x10-4 lead 1x10-4-3x10-3

Zimmerman - Surname Meaning and Family History

Zimmerman - Surname Meaning and Family History The Zimmermann / Zimmerman  surname originated as the German  occupational name Zimmermann  derived from the German word for carpenter. From the Middle High German zimber, meaning timber, wood and mann, man. This surname was sometimes Americanized as Carpenter. ZIMMERMANN is the 20th most common German surname.   Surname Origin:  German, Jewish Alternate Surname Spellings:  ZIMMERMAN, ZIMERMAN, ZYMERMANN, ZIMMERER, ZIMERMAN, CIMERMAN, CYMERMAN, CIMERMANN , TIMMERMAN, TIMMERMANN, SIMMERMAN, SIMMERMANN   Famous People with the Surname ZIMMERMAN Rachel Zimmerman - inventor of the Blissymbol printerArthur Zimmermann -  State Secretary for Foreign Affairs of the German Empire during WWI; author of the infamous Zimmermann TelegramJordan Zimmermann -  American professional MLB baseball pitcher  Bob Dylan (born Robert Allen Zimmerman) - American singer-songwriter- American known for the shooting of Trayvon Martin in Florida in 2012 Where is the ZIMMERMANN  Surname Most Commonly Found? Surname distribution data on  Forebears ranks Zimmermann as the 20th most common surname in Germany, while the Zimmerman spelling is more common in the United States. Zimmermann is also very common in Switzerland, where it ranks 14th in the nation, and in Austria, where it comes in 66th. WorldNames PublicProfiler indicates that the Zimmermann surname is fairly common throughout Germany, with a slight edge in the regions of Sachsen, Rheinland-Pfalz, Baden-Wà ¼rttemberg, and Thà ¼ringen, as well as Alsace, France. According to surname distribution maps from Verwandt.de, there are over 119,000 individuals with the Zimmermann surname living in Germany. The greatest numbers are found around the cities of Berlin, Cologne, Hamburg, and Munich, as well as a cluster around Rhein-Neckar-Kreis and Karlsruhe.   Genealogy Resources for the Surname ZIMMERMANN Common German Surnames Their MeaningsUncover the meaning of your German last name with this free guide to German surnames meanings and origins. Zimmerman  Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Zimmerman  family crest or coat of arms for the Zimmerman surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted. Carpenter Cousins  Y-DNA ProjectThis project is focused on individuals with the Carpenter, Zimmerman and variant surnames interested in using  Y-DNA testing and traditional genealogical research to identify  genetically distinct Carpenter and Zimmerman lines, both English and German. Zimmerman Family Genealogy ForumSearch this popular genealogy forum for the Zimmerman surname to find others who might be researching your ancestors, or post your own Zimmerman query. There is also a separate forum for the Zimmermann spelling. FamilySearch - ZIMMERMAN  GenealogyExplore over 1.5  million  historical records which mention individuals with the Zimmerman surname, as well as online Zimmerman family trees on this free website hosted by the Church of Jesus Christ of Latter-day Saints. ZIMMERMAN  Surname Family Mailing ListsRootsWeb hosts a free mailing list for researchers of the Zimmerman  surname, as well as a separate list for the Zimmermann spelling. DistantCousin.com - ZIMMERMANN Genealogy Family HistoryExplore free databases and genealogy links for the last name Zimmermann. GeneaNet - Zimmermann  RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Zimmerman  surname, with a concentration on records and families from France, Germany and other European countries. The Zimmermann  Genealogy and Family Tree PageBrowse family trees and links to genealogical and historical records for individuals with the last name Zimmermann  from the website of Genealogy Today.- References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997. Back to  Glossary of Surname Meanings Origins

Investigating Meaningful Teaching Essay Example | Topics and Well Written Essays - 1250 words

Investigating Meaningful Teaching - Essay Example 3). In inclusive classrooms, students with disabilities attend a regular class part of the day with resource room and other support services provided in the regular class. This can be considered as partial inclusion. However, during the recent times, the concept of full inclusion has been steadily gaining acceptance. The concept of full inclusion "maintains that a child with disabilities - even severe disabilities such as profound mental retardation - should be placed in a regular classroom for most or all of the school day" (Ayres & Meyer as cited in Kearney, 1996, "What is full inclusion" section, para. 1). The proponents of inclusion rationalize this concept on several grounds. First and foremost, inclusion is a right of all students. Students with disabilities learn social skills from their normally developing peers. Disabled students benefit from friendships and social relationships with non-disabled students and vice versa. Inclusion allows friendships among diverse students an d help children understand human differences (Price, Mayfield, McFadden & Marsh, 2000, Objectives section, para. 6). Placement of a child in a self-contained classroom involves removing the child from the general school population to work in a small controlled setting with a special education teacher (Mauro, 2009, Self-Contained Class section). Students in a self-contained class may work at different academic levels with different curricula, as they need different levels of specialization. Experiences, Observations and Opinions of Special Needs Educators A couple of teachers working with children with special needs in inclusive classrooms were approached and interviewed to learn their experiences and observations in working in that situation. According to them, special education is most meaningful and fulfils its purpose when children with special needs are capable of overcoming their shortcomings and become independent to the maximum extent possible by them. The same opinion was shared by educators working with children with special needs in self-contained classrooms as well. They recounted examples where children with some issues of dyslexia could be later on included in a regular classroom after initial training in the self-contained classroom. Another example was of a child with learning disabilities whose artistic skills were so encouraged that they could hold an exhibition of his works on the school grounds. His talent caught the attention of not only the students and their parents, but of the public and the media as well. Of course, the children's needs are at different levels and their likelihood of attaining independence is also varying. The teachers following both modes of education feel that they feel maximum satisfaction and contentment on seeing the evolution of a child with special needs to as close to a normally developed child as is possible by them physically, mentally and intellectually. This involves tackling not only academic and developmental issues, but also issues of social etiquette, propriety and decorum. What is most necessary here is being able to view a disabled child as a normal child with certain shortcomings and to

Perform a financial analysis of Amcor and Alumina Essay

Perform a financial analysis of Amcor and Alumina - Essay Example Reductions in current assets are not good for businesses because they lower the liquidity of a company. One of the possible reasons for the reduction in current assets is sales of old equipment or short term investments such as treasury bills. The current ratio of the company in 2010 was 0.56. The current ratio shows the ability of the company to pay off its short term debt. The current ratio of the company is not good due to the fact that the firm’s current ratio is below the norm of 1.0. The total assets of Alumina were $3,542 million in 2010. The company achieved an increased in total assets of $38 million. The return on assets (ROA) of the company in 2010 was 7.49%. Return on assets measures how well the assets of the firm have been employed by management (Garrison & Noreen, 2003). The company achieved a tremendous improvement in comparison with the previous year since its ROA in 2009 was -4.84%. Improving ROA is a positive sign that infers greater profitability for the company. The reason for the higher profitability numbers was a foreign exchange translation difference of $230 million. The return on equity of Alumina in 2010 was 8.64%. Return on equity measures the extent to which financial leverage is working for or against common stockholders (Garrison, et. al, 2003). In 2009 the return on equity of Alumina was -5.81%. The debt to equity ratio of Alumina in 2010 was 1.15. The firm’s debt to equity ratio is 0.05 lower than the previous year. Amcor is one of the world’s leading suppliers of rigid plastic packaging companies which operates in 43 countries worldwide (Amcor, 2012). The company obtained revenues of $9,850 billion in 2010. The revenues of the firm decrease by $315 million or 3.3% in comparison with 2009. The net income of the organization in 2010 was $201.6 million. The firm’s net income the previous year was $218.4. The company had a decrease in net income of $16.8

Assessing & Analyzing the Impact of the British Petroleum (BP) Essay

Assessing & Analyzing the Impact of the British Petroleum (BP) Deepwater Horizon Oil Spill in the Gulf of Mexico - Essay Example is a petroleum manufacturing company which was founded in the year 1889. It is a London based company and is one of the largest companies in the world. It is engaged in the business of exploration of oil and petroleum and manufacturing of various petroleum products. BP is vertically integrated and is engaged in all allied business activities related to the oil and gas industry (Yahoo Finance, 2012). It is a multinational company and its shares are traded in the New York Stock Exchange (NYSE) and London Stock Exchange (LSE) with the ticker symbol â€Å"BP†. BP is associated with a rich history and has achieved numerous landmarks on its way to become a large multinational company as it stands today. BP is committed towards becoming the industry leader and maximising the wealth of its shareholders through energy supply to its customers in a responsible and safe manner. The business segments of BP are primarily two, namely a) the oil exploration and manufacturing unit, and b) the marketing and refining business unit. Recently BP has engaged itself in exploring sources of renewable energies as well. The recent tragic incident involving the Gulf of Mexico oil spill had a significant negative impact on BP and the company has taken several strategic initiatives to restore its reputation in the market. Gulf of Mexico Oil Spill The Gulf of Mexico oil spill incident took place on April 20, 2012. It is regarded as one of the largest disastrous event corresponding to the petroleum industry history. The incident took place at Deepwater Horizon, which is a semi-submersible rig meant for oil drilling and situated offshore in the Gulf of Mexico. An explosion occurred which set the oil rig on fire and 11 crewmen were found dead. Several other workers working there were injured. The explosion took place while the oil drilling was on at a water depth of around 1500 m and BP was the principle operator of this project. The explosion occurred because of the ignition of methane gas in the drilling rig which expanded into the rig due to high pressure exerted by the methane gas. Later on after this mishap, oil leak was found which began to spread at a fast rate. According to the reports of Flow Rate Technical Group, the leak resulted in spilling out of oil amounting to around 4,900,000 barrels of oil. The resulting oil spill quickly spread over a large area of water covering around 1,500 square kilometres. After considerable efforts the wellhead was successfully capped on July 15, 2010. A commission was set up by the US government to investigate on the reasons behind the explosion and oil spill which released its final report on January 5, 2011. According to this report several faults were identified on the part of BP which led to the occurrence of this disastrous event. They were mainly accused of making an attempt to work on the project at cheap rate that resulted in the explosion and oil leakage. One of such fault detected was that BP did not make use of any diagnostic tool which could have the ability to test for the tensile strength of the cement used to build the rig. Another major fault in the part of BP was that it ignored the pressure test which indicated negative results. In addition to this BP did not make any effort to plug the pipe with the help of cement. Hence all these facts suggest that BP was primarily responsible for the oil spill at Deepwater Hori