Compare Newton and Goethe's theory described in a particular video Essay

Compare Newton and Goethe's theory described in a particular video - Essay Example When the cone is illuminated by white light on either sides, a grey shadow appears on either sides. When a green filter is used to cover one of the light sources, the set up displays a magenta shade. The magenta shade is a visionary creation of the eyes as green’s complimentary color. Goethe spent 40 years formulating his theory of colors. His studies took color as part of the human vision into account. Therefore, Goethe studied the human eye in detail and based his theory on man as an observer. The eye will always strive to bring about unity and totality in the way we perceive colors. The eyes create harmony by initiating complementary colors. For example, Red is the complementary color for cyan. Goethe studied the quality and characteristics of colors and the conditions under which specific colors came into existence. In his theory, Goethe reiterates that light and darkness are co-factors in the formation of colors. He encoded his research on colors on a color-wheel. The complimentary and harmonic color pairs are placed on opposite sides of the wheel. The harmonic colors form a basis for the interaction between a seeing man and the world of colors, that is, when the world shows us a particular color, our vision responds by perceiving a complementary color. The theory is insistent on the fact that the perception of color must take into account the qualities of color in dark conditions and in light as well. In his experiments, Newton constructed a triangular prism to advance his theory of the refraction of light. In the experiment, he directs a beam of sunlight to pass through the prism upon which refraction occurs. The refraction results into a spectrum which is a series of seven colors commonly associated with the rainbow. From the observations he made during the illustration, Newton concluded that the seven colors are components of white light. Therefore, Newton’s theory associates the perception

Philosophy Assignment Example | Topics and Well Written Essays - 750 words - 14

Philosophy - Assignment Example For instance, the existence of computers is a result of the work of various people from different materials and expertise. In terms of necessity, computers are now needed because their creators imposed the need for them. In short, there is an originator to its necessity and existence. In relation to this, it can be proven that God exists because of the concept that nothing can exist without someone causing the necessity and creation of things that now exist. However, like St. Anselm’s proposition, this could face the problem of the requirement of scientific studies which demand tangible explanations. 3. The existence of evil is necessary as a tool to test one’s volition and faith in God. Although it does not necessarily mean that evil comes upon those who do evil, it is an important tool for God to measure the goodness of man. As J. L. Mackie explains, the biblical character Job was a righteous man but he experienced loses in terms of family, wealth and heath but it was necessary to determine if Job deserved to go to heaven or hell. Nevertheless, this argument can be faced with the problem of accusing God as unjust because that is what a man is called when he does evil to someone who has not done him any wrong. 4. Thomas Nagel believes that none of us can ever know what it is like to be a bat because we have different experiences from that of a bat. Even for instance, one metamorphoses to a bat, he could never tell how it is because he lacks the experience of being a bat from birth. The lack in experience makes the metamorphosed bat unable to fully understand how it is to be a bat. If Nagel is right, this would strengthen the philosophical idea that everything is physical. One may conceptualize a bat’s life but can never know how it is because of the lack of experience. 5. Monads, according to Leibniz, are simple substances which can make

Fiscal Policies: Relationships between Housing and Economy

Fiscal Policies: Relationships between Housing and Economy The government uses two types of policies to evaluate economic activity and set interest rates in balance with inflation and deficiencies. It is a governmental orthodox that housing market play a significant role in the structuring the economic stability and causes inflation consequent of low prices. According to an economic research, rise in construction costs and uncertainty in housing investment is the real cause of two-third decrease in house construction cycles since 1970. Fiscal policy is used in evaluation of economic activity, to assess the level of taxation requirement, and establishing what fraction of taxation will be spent on public expenditure. There are two types of fiscal policy: expansionary and deflationary fiscal policy. Under the expansionary fiscal policy, the government aim is to encourage greater spending to boost the economy. Conversely, deflationary fiscal policy aim to assist in the reduction of inflation through decease in the level of economic demand. Fiscal policy is used by government as an instrument to control economics and to support monetary policy. Conversely, fiscal policy aims to preserve the growing of the economy along with the perseverance of low level of unemployment. In the event of excessive debt or deficiency, fiscal policy will face difficulty to operate accurately. Whereas, monetary police is used for assessing the supply of money and interest rates to achieve desired economic policy objectives. If the economy is in recession, the government would aim to boost economic activity, through expansionary monetary policy by reducing interest rates whereby growth of money supply will increase. Adversely, if there is a need for reduction in economic activity, due to fast growth causing inflation, the government will put in operation deflationary monetary policy to increase interest rates and reduce rate of growth in money supply. In broad terms, most of the problems adversely effecting the economy of Britain, over the last fifty years, have been led or influenced by housing market. To particular degree, there has been an unacceptable imbalances in the large demand for housing along with the limited supply of housing, consequent to the fluctuating housing market. In the contrary, the housing market remains strong, as alertness for economic recovery continues to be at the core of alleviation of the housing market, in parallel with the economy. A sudden increase in house prices came to a screaming peak in 19894. Subsequently, the economy halted and the interest rates increased dramatically to 15% to compensate for the rise in inflation and to shield the British currency. Escalation in net savings was triggered by the dramatic stagnation in house prices. In the event of continuous decline in house prices, the economy inevitably faces growth in recession in parallel with the anticipated decrease in lending. Substantially, this will result in a collapse of the economy, giving rise to increased levels of unemployment and economic diminution. Government is proposing new measures to increase the supply of housing, promote flexibility in the housing market, and streamline and simplify the planning regime. The interaction between housing and the economy is pervasive. Fluctuation of house prices, contribute significantly on consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ expenditure. The responsiveness of new housing construction to demand changes is weak. Fall in house prices attract construction then rise in prices; this is the factor which resulted in recent recession in construction. National Income is the total annual income of a state, consisting of employee wages and the profits of companies. Conversely, national income equates to the value of the output of all goods and services during the same period8. In wider terms, national income is valued by gross national product (GNP) which is the amount of a countrys total output subtracted by an allowance for replacement of ageing capital stock. The primary factors effecting the construction industry have been the rise in building materials, profitability of development, interest rates and the economic growth as opposed to land prices which had little effect on the number of new houses being built10. The evidence from a recent research of the house building cycle, have proved that private building activity such as building of offices, warehouses and shops operate relatively different and move in opposite direction to a house building cycles. Hence, this indicates the adverse reflection on new levels of housing caused by other private sector building crowding out house building. Inevitably, depreciation in one sector is inadvertently means withdrawal of supply from the other sector. Furthermore, the impulsiveness of construction costs renders it more competitive for house builders to challenge with other sectors, in parallel lines. The current situation is that overall national economic fluctuations appear to synchronise with the fluctuations in housing investments. Whereas, in early 1970s, the economy stabilised as the fluctuation in national economy did not coincide with the changes in housing investment. Adversely, there are other problems facing house building as we are running out of land suitable for new housing12 (Kelvin Hopkins the UK Parliament). Nevertheless, government is planning to tackle this recession in the economy caused by downturn in house building cycle. In effect, increase in housing investment effectively improves national income. Since the housing market is in the era of recession, the government got its hands full as it faces the reality of decline in national income. National income has faced a large decline as the house prices rise along with interest rates decreasing demand for house building market. According to relevant figures, since 1960, the UK has invested a lower proportion of its national income in housing than any other EU country. On the one hand of the spectrum, the governments goal to set high interest rates as a means of controlling inflation. On the other hand, this is clearly exposing prospective house investors to high interest rates which contributes to making the UK housing market much more volatile, which itself adds a potential volatility to the wider economy. In conclusion, it is the time of volatility for the house building market as the government stretch its legs to establish the exact fiscal and monetary policy for the development and stability of our economy. However, it is the house building cycle, which is paying a high price for the increased interest rates in mortgages, as public demand in the housing market is threaten by increased house prices. In Fact, there is no easy solution for this, expect from anticipation of interest cuts and reduction in cost of construction materials.

Accounting Essay -- Business Management Studies

Accounting Accounting is the practice of â€Å"†¦maintaining, auditing and processing financial information†¦Ã¢â‚¬  (http://en.wikipedia.org/wiki/Accounting) for the purpose of a company, persons or organisation. There are some fundamental parts of accounting which are; â€Å"Identifying, measuring and communicating† (Black, 2000). You need to identify the important financial sections of a company, person or organisation which will include the companies assets, liabilities, capital, income and of course expenditure. You will also need to measure â€Å"†¦ monetary values of the key financial components in a way which represents a true and fair view of the organisation† (Black, 2000). Finally there is the communication side of accounting, it is vital that a company, person or organisation can communicate all of the financial information gathered so in turn users, whether they are internal or external, will be able to receive the correct financial information and be able follow it. There are two forms of accounting they are Financial Accounting and Management Accounting. Financial Accounting is concerned with the preparation of financial accounts for the benefit of people outside a company or organisation. Management Accounting is financial information used by managers within a company or organisation to make financial decisions based on the information that the accounts provide. There are many people who would be interested in company’s accounts, they are divided up into two groups; External Users and Internal Users. Within the External Users group are; Investors, lenders, Suppliers, Customers, prospective buyers, other businesses and the Government. Included in the Internal Users group are the Owners, Shareholders, the Board of Directors and Employ... ...ounts Payable which are debts owed BY a company, person or organisations which, at present have not been paid, Capital, Income and finally Revenue and as before if there was a increase in any of the above it would be a Debit entry. For example if a company, person or organisation was to purchase a fixed asset such as a building or piece of machinery this would be an increase in that company, person or organisations assets and would therefore be a Debit entry, the other side of the entry would be a Credit entry as there would be a decrease in the bank account of the company, person or organisation. The Double Entry Bookkeeping is essential in order for a company, person or organisation to keep track of all financial transaction as Double Entry is a very detailed financial account and everything that comes in or out of the business is written in a Double Entry Account.

Effectiveness of Product Placement in Hindi Movies Essay

Product placement refers to the practice of including a brand name, product, package, signage or other trademark merchandise within a motion picture, television or other media vehicles for increasing the memorability of the brand and for instant recognition at the point of purchase. Product placements are commercial insertions within a particular media program intended to heighten the visibility of a brand, type of product or service. The common practice has been that advertising has been inserted within breaks, 30 seconds or 10 seconds commercial, but with increasing number of channels and media clutter, the target audience is not properly exposed to the message. The tendency of the audience is to change the channel whenever an advertisement appears. But by subtle placement of products in the settings of the Movie or a TV serial, the promotional message can be effectively put across the target audience These insertions are not meant to be commercial break ups rather an integral part of the medium so that the visibility of the brand increases. Attempts are made for the viewer to read the product or the brand as a quality of the characters using and approving it. Scripts are tailor made for the desired brand so that when they are incorporated they look natural. It is done through special mention in the programs, placement of logo or may be a shot of that particular brand. Movies have been used as the most popular platform for product placement. Showman Subhash Ghai’s Yaadein showcased brands like Pass-pass and coca-cola. But recall the Rishi Kapoor starrer Karz by the filmmaker, which had an entire song sequence with the Emami banner at the backdrop. Similarly time and again we have witnessed so many brands like ICICI, Yamaha, Pepsi, Lays in movies Aakhein, Baghban, Dhoom, Khushi and Krissh respectively. Product placements are different than the celebrity endorsement advertisements in many ways. The celebrities endorse products and brands with commercial reasons,which normally comes in the breaks in television programs or in cinema halls. The phenomenon of zipping and change in the television usage behaviour due to surfing during commercial breaks has reduced the effectiveness of the television commercials. Similarly the commercials on cinema halls are found to be of low involvement as the audience takes them as blocks between the reasons of visiting the cinema hall and the time available to them for entertainment. So the brand communication and the entertainment products are viewed differently by the audience in both the media. Brand placement provides an opportunity where the involved audience gets exposure to the brands and products during the natural process of narration of the movie or television commercial. We have taken the issue of the movie as area of research because compared to television, movies are found to be of higher involvement. The audience can undertake multitude of working while observing the television program at a home setting which may affect the degree of attention span of the audience and hence reduce the over all effectiveness of the medium for enhancing brand memory. Quite contrast to this is the movie going behaviour where the audience makes a voluntary choice for viewing (exposure) at a cost (financial, time and opportunity cost) for the purpose of entertainment. So he is more receptive to the information provided to him in the movie hall setting which also includes the dissemination of the product information. Further to this in a television viewing, the audience has a choice to shift the channel, as the programming is an involuntary exposure due to fixed schedules, content and timing. This involuntary exposure makes the audience to have a choice of voluntary viewing of the program of his choice and then he or she may switch to another channel. It has been observed from research that brand recall for commercials shown during the television programs with higher level of TRPs are very poor due to the channel switching behaviour (Fourier and Dolan 1997). High level of media clutter, similarity of programming across channels, channel switching behaviour are the factors responsible to generate sufficient level of research interest among researchers at the practice of brand placements in movies. It is very important to expose the product only to the target audience. A good marketer should first identify the target market based on geographic segmentation and demographic variables or may be even both. Selection of the target audience is also done keeping the brand profile in mind. A target audience should also be able to identify with the product. The potential target audience should be able to identify themselves with the product. History: Product placement is being used since long in bollywood industry, however it was not much known . With time the frequency as well as the awareness for this advertisement media have been increased. The earliest reference of a brand placement comes in the 1940 classic Chalti Kaa naam Gadi with the brand Coca Cola, followed by movie bobby endorsing rajdhoot by Rishi Kapoor. The movie Dilwale Dulhanyiyan Le Jayenge of the 1990s was a successful story of launching of Stroh bear in Indian market. Today, product placement is used as an often-used strategy for the advertisers in Hindi films. Broadly analysing, there are three ways product placement can occur: 1.The placement simply happens : This placement occurs without any type of formal contractual agreement to place a particular product or brand. The likely scenario in this instance involves some member of the cast or crew selecting a product to use in a scene because it will enhance the scene though the product itself may not be seen or presented in a favourable light. 2.The placement is arranged and some of the product serves as compensation. This type of placement a particular product is shown in the Movie/ Serial and no extra amount is paid for that. The product itself serves as compensation 3.The placement is arranged and there is financial compensation. In this type of product placement the company has to pay for the placement apart from the product. Basically Product placement can be categorized in various forms. The most popular forms are described below: 1. Product/Brand as a background: This the most simplest form of product placement where hoardings of brand, company name, actual product or logo are placed in the scene. Sometimes packaging of the products are also placed. Here the brand is shown without any verbal reference. For instance, in the movie Koi mil gaya, boards of Nescafe and coca cola are seen in the background during the song idhar chala me udhar chala. Likewise in the movie hero, board of Yamaha rajdoot is seen in one of the song. Board of Virgin brand at the background in the movie Kabhi alvida na kehna. 2. Actors use the product: Another popular idea for product placement is to show the use of the product by characters of the movie without verbal reference to brand name or benefit. For example: In the movie kuch na kaho Abhishek Bacchan and Aishwaria Rai drink coke in one scene where camera is focused purposely on the bottle of the coke. Similarly in Taal, Aishwaria Rai and Akshay Khanna share coke from same bottle. Use of Reebok t-shirts by actor Jhon Abraham and Arshad Warsi in movie Goal. 3. Actors mention the product: In this type of product placement, the product is integrated into the drama where the benefits/attributes of the brand/product are mention by the main star without any visuals of the product. For example: There is one sequence in movie Koi mil gaya where actor Hritik Roshan talrs about benefits of drinking Bournvita. 4. Actors mention and use the brand: This style of product placement includes combination of above two method where characters use the product as well as mention the benefits/attributes of it. For instance: in the movie Chup chup ke actor Rajpal Yadav is shown to use Tide detergent powder. Here the level of placement is so high that all the males in the movie are shown in wite clothes in most of the scenes. Also in movie Krish actress Priyanka Chopra is associated with Star tv. 5. Product as the part of the story (theme): Sometimes the story is woven around a specific product or product category. This is extreme level of product placement. However, this trend is not very well developed in India. Very few films have adopted this type of product placement. For instance, In movie Dhoom high speed bikes are the part of the story, also in move hungama starring Akshay Khanna is given the name Jitu Videocon Who owns the Videocon Showroom. 6. Product in promos: This the relatively new trend where the product is tied up with the promo of the movie. The trend in India was started with Kaante where thumps up is associated with promo, similar example is of movie Viruddh which was associated with Max New York life insurance. However it is more seen in the television programs especially the reality shows. This new media of Advertising is beneficial in many ways, firstly the exposure is to a large no of people as a big amount of people see movie each year and the most important ting is that this form of exposure is not subject to zapping, at least not in the theatre. And if in case the movie is hit this exposure can be repeated especially for those who like to watch the movie more then once. The source association also plays a major role. When consumers see their favourite star wearing polo sport, drinking coke or driving a Mercedes, this association may lead to a favourable Brand image. above all, the cost of placing the product in the movie is far less when compared it to the broadcast media, the CPM for this type of media can be very low owing the high volume of exposure it generates. Product placement also helps the marketers to bypass certain regulations, in many countries certain products are not permitted to advertise on television or to some specific market segments for instanc e, cigarettes and liquor. For the industries manufacturing such product this is a very effective media. However its even more important to know that How Does It Actually Works, Basically Marketer pays to the Advertisement agency that decides and places specific brands strategically in films/TV shows. It is the job of the agency to maintain tie ups with prop suppliers/vendors and with set designers. Thus the agency plays the role of the mediater between the director/producer and the marketer. Suppliers get in touch with the production houses, which also look for props and some extra money as revenue. Subsequently the script is reviewed, edited and necessary changes are made in the script to place the brand appropriately to look like a natural phenomenon in the story. A very best example of blending of a brand into the story of the movie is, a well famous brand of bikes Hayabusa in the movie Dhoom. The brand is used by almost all the actors in the movie, and the most important and noticeable part is that the whole story of the movie is encircled around it. It was a very well done promotional strategy, the craze of the bike in India was at its heights even long after the movie was out of the theatres. There are even more examples like Pepsi in dil to pagal hai and scooty pep in the movie Sunday. The typical product placement starts up with publicity. Publicity attracts the viewers to cinema hall, which includes prospects of advertisers. In modern era of commercial news channels, number of viewers largely depend on positive publicity. The number of viewers also depends on actors, production banners, popularity of music etc. Actual product placement process starts with four types of inputs, out of which the dialogues and way of presentation are controlled by the advertiser through proper coordination with the director while on the other hand viewer’s attitude towards movie and actor are uncontrollable. Former two inputs almost depend on advertiser while later two on viewers.

SALES PROMOTION PROJECT OF KURKURE Essay

SALES PROMOTION PROJECT OF KURKURE Launched in 1999, this perfect ‘namkeen’ snack, fully developed in India, has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for â€Å"crunchy†, Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one of the most popular food products in India today. 4 Different flavours They are Masala Munch (orange pack), Green Chutney Rajasthani Style (light green pack), ChilliChatka (dark green pack) and Tamatar Hydrabadi Style (brown pack) Kurkure was Frito Lay’s first big hit in India and succeeded by making a host of Indian flavours possible and popular in a finger snack. Kurkure is a crunchy new age namkeen snack brand whichsymbolizes light hearted fun. Embodying the spirit of India, Kurkure has found a home in the hearts& minds of all and enjoys the position of a strong Lovemark brand in India Over the years, Kurkure has journeyed effortlessly from being a snack with a twist to being anintegral part of the tea time menu to being an embodiment of lovable human ‘imperfections’ or ‘tedhapan’ Product strategy Building trust and connection by informing the consumers of the authentic ingredients that go intothe product. Kurkure is a new age Namkeen and made of edible ingredients including rice meal,corn meal, gram meal, edible oil, seasonings, salt, spices and condiments and flavours. Its Snack Smart initiative to cut out trans-fat from its products by using rice bran oil which cuts saturated fat by 40 per cent. Kurkure has 40% less Saturated Fat, Zero Trans Fats and No Added MSG Pricing Competitive pricing Strategy was adopted by the company in order to establish the brand inIndian markets. Introduction of smaller packs targeted towards  small quantity consumers andmiddle/ low income customers. Price Range Small Rs 5/- Medium Rs 10/- Large Rs 20/ Rs.3 packs encourage consumers in rural areas. Sales Positioning Kurkure is also positioning itself on the basis of its usage. Its promotional campaigns urgeconsumers to use it on. Daily basis At lunch Dinner Anytime, anywhere Servings With Chaat With tea With Raita With drinks Occasions Parties and celebrations Unique Selling Preposition Desi brand nam: Easy to identify with Kurkure is a synonym of a crunchy food stuff. Infact a brand by the name TakaTak : tried to imitate it but failed miserably. Launching its product in indian flavours, which differentiated it from their competitor itsunique advertisements which features the bubbly Juhi Chawla. Innovative flavor, affordable price and continuous communication to consumers Kurkure’s success in the Indian market is mainlyfor three reasons namely innovative flavor, affordable price and continuous communication toconsumer. To meet the regional requirements Kurkure is launched in various flavors like Masala,chilli, green chutney etc. Special (Limited) Edition Pujo Special:Jhajhalo Hit – Released in West Bengal for Durga Puja, 2007 Ganeshotsav Special:Usal Pao – Relesed in Maharashtera for Ganesh Utsav PACKAGING Style and design matter a lot on the outcome and response of the product. ‘Kurkure’ as the product(inside the pack and outside wrapper) has much attractive and catchy colors style and design whichattracts the customers alot.Kurkure is available in the market in 3 different packing. Kurkure comes in the air tight packingand packing material of Kurkure is of high quality so that product will remain fresh and its tastekeeps secure up to more than four months. Kurkure has different flavors in the market so the eachflavor has its own unique packaging color combination according to its taste. Basic color combinations are in green and red colors which all are eye catching.Kurkure is available to the consumer only in primary packing. No secondary packing is using.However they are delivered in container packing from production plant to shopkeepers or retailers,which carries 48 packs. Kurkure is available in three different sizes 19 gm 38 gm 75 gm Promotion Strategy Kurkure – Tedha Hai Par Mera Hai Slogan: â€Å"Chai time masti time† Named after the Hindiword for â€Å"crunchy†, Kurkure is acheeto-like snack and is the flagship of Frito Lay’sIndian division. It is marketed by Hirani Industries Corp. (USA incorporatedcompany) inKenya. It is one of the most popular food products in Indiatoday.In November 2006,Frito Lay announced plans to release Kurkure to American markets sometimein 2007. This decision was made after analysts showed increasing interest in Indian spices in theUSA. Also the introduction in other markets with a non-resident Indian population such as the UK was planned.In India, actor-celebrity Juhi Chawlaadvertises Kurkure. Range â€Å"Kurkure Flavors† Masala Munch Naughty Tomato Chilli Chatka Green Chutney Rajasthani Style Hyderabadi Hungama â€Å"Kurkure Desi Beats† Deewana Tamatar Dildaar Masala To mark 10 years of its existence, Kurkure, FritoLay’s Indian innovation in the salted snack market,is changing tracks, says Sayantani Kar.It came out in December with a print campaign which told readers how Kurkure is made from whatcan be found in any Indian kitchen, underlining that the ingredients are as wholesome as what goesinto home-made food FritoLay Marketing Director Deepika Warrier says: â€Å"We wanted to demystify Kurkure for the consumers. That meant building trust and connection by informing them of the authenticingredients that go into the product. We will have more surprising and untried ingredients in our product this year.† She says the print ad has already generated a positive response, and expects sales to go up 20 per cent. The†Kurkure Chai Time Achievers† campaign: This was the first of its kind campaign in India, launched in May 2007 aiming at promoting versatile usage of Kurkure. Powered by an exciting commercial showcasing crazy consumers trying to grab the ‘Kurkure frame’ – their ticket to famedom, this campaign truly gives consumers a taste of Kurkure in the most innovative way!! Leading to replacement of Juhi on the Kurkure packs with pictures of their own and their near and dear ones, it gave the consumers chance to become celebrity overnight by printing their photographs and recipes on a million Kurkure packs. The company claims to have received an overwhelming response, with over 100,000 recipes pouring in ,within just 6 weeks. For a brand holding out the reward of instant fame to its  consumers, Kurkure has indeed delivered on its promise. Volumes shot by 20% in just one month. Sales have increased by 19% over last year. KURKURE TELEVISION ADVERTISEMENTS In 2004 it launched the â€Å"Kahani mein Kurkure† (â€Å"Crispiness in the Story†) campaign, which was atake on Indian popular culture. The advertising campaign spoofed popular Indian TV shows likeJassi Jaissi Koi Nahin and Kyu ki saas bhi kabhi bahu thi, to appeal to Indian housewives, thelargest target audience to watch these programs.In addition to targeting housewives, who play a significant role in making purchase decisions, the brand appeals to the Indian family as a whole. The â€Å"Kurkure Chai Time Achiever’s Award† was acontest launched by the brand where families were invited to submit interesting recipes made withKurkure. The winning family would have the opportunity to be famous and have their photographfeatured on one million Kurkure packs.This direct marketing campaign was supported through television advertising, where Indiancelebrity Juhi Chawla, Kurkure’s brand ambassador, announced the winners of the competition. Thecontest was also publicized through the website http://kurkure.co.in, specifically designed to promote the contest. Using the website as a strategic tool for promotion helped the brand appeal to ayoung audience that spends a considerable amount of time surfing the web Kurkure express Another novel branding initiative was a tie-up with South Western Railways in India to have trainscalled the â€Å"Kurkure Express.† These were special trains that operated only during the holidayseason. The brand was featured on reservation charts, coach indication slips, and during anyannouncements about the train. This outdoor media was a unique way to target families who travel by train during the holidays. Distribution Channel Adopted by Kurkure Distribution is also one of the key parameters for expanding market share. Frito-Lays hasthe advantage of access to Pepsi’s a formidable distribution network .Generally Companies arehaving their sales vehicles that are loaded on daily basis and are distributed to local retailers. Somecompanies appoint  Distributors. Distributors have to give a proposal with a market research likestorage facilities, infrastructure, and retail outlets in area, market leader, types of products availablein the market etc. The Kurkure products are delivered to the retailer twice a week. The products aregenerally sent in Boxes on an average each box contains 80 packs of 30 gm or 30 packs of 150 gm.Distributors are solely responsible for the sales in the particular area he is operating in.Every Distributor should have a specified number of minimum shops in his area. Distributorsgenerally have small vans (rickshaws) and employ salesmen on commission basis who loads the products from the distributor’s storage and distributes it amongst the retailers. It services one-lakhretail counters across the country by employing a total strength of 300 sales personnel anddistributors nationwide. HOW TO IMPROVE FUTURE GROWTH The company can occupy a huge number of customers by keeping in mind about the preferences and needs of customers regarding tastes and flavors, By introducing new tastes, flavors and retaining the quality standards can attract consumers of other brands and pull them towards itself by leaving other competitors far behind and getadvantage over them. By delivering valued trade promotions to wholesalers and retailers, company can capture this huge segment. This will allow Kurkure to stay in market effectively and people will order more quantity due to its increased demand by customers The company should try to expand its wings to cover towns, villages, cities; making it available to everybody The entire unorganized Farsan sector, Dhokla, Khaman, Kachoris, & all the eatables thatcould be had as snacks in Parties, while watching Movies, Cricket matches are substitutes to KURKURE SO kurkure can bring up flavours which can match the taste of all these items to boost up the sales.

The eNotes Blog A Piece of Shakespearean History The First Folio VisitsSeattle

A Piece of Shakespearean History The First Folio VisitsSeattle Seattle Shakespeare fans got to celebrate in the run-up to the Bard’s birthday (or deathday, if you’re the glass-half-empty sort) with the arrival of the First Folio at the Central Library. An impressive gilt-edged tome of nine hundred pages, the first compilation of Shakespeare’s plays was opened to Hamlet’s â€Å"to be or not to be† soliloquy. The old book, housed this April at the contrastingly modern Central Library, is one of only 750 copies ever printed and only 233 surviving in the twenty-first century. Because it was published in 1623, seven years after his death, Shakespeare never lived to see the landmark compendium- the first folio devoted exclusively to plays ever published in England. His friends memorialized their colleague in style, collecting foul papers (drafts as penned by Shakespeare himself), quarto editions, and prompt books. William Jaggard, despite a history of misattributions and literary piracy involving Shakespeare’s own works, was entrusted with the project of setting the record straight. Though an apprentice appears to have introduced some distance with a few unusual renderings of the playwright’s text, the First Folio is the closest thing we have to the plays as the Bard wrote them. Without the Folio, eighteen of Shakespeare’s plays would have been lost to history, including Macbeth and Twelfth Night. It’s not hard to understand why copies are treasures; originally sold for approximately  £1 (or roughly $200 today), the last copy to change hands sold for $5.2 million in 2006. Seattle fans wave goodbye as the famous book makes its way around the country. If you missed it this time, don’t worry- you can still view the full book online as Shakespeare (more or less) intended. Outside The Seattle Public Library The First Folio open to to be or not to be Elizabethan-era replica costumes on display Aerial view of the First Folio exhibit

The Chemical Composition of Wood Smoke

The Chemical Composition of Wood Smoke Smoke is something that we will deal with all throughout our lives, in everyday situations as well as in emergencies. But not all smoke is the same in fact, the smoke will vary depending upon what is being burned. So then what, exactly, is smoke made of? Smoke consists of gasses and airborne particles produced as a result of combustion or burning. The specific chemicals depend on the fuel used to produce the fire. Here is a look as some of the principal chemicals produced from wood smoke. Keep in mind, there are thousands of chemicals in smoke so the chemical composition of smoke is extremely complex. Chemicals in Smoke In addition to the chemicals listed in the table, wood smoke also contains a large amount of unreacted air, carbon dioxide, and water. It contains a variable amount of mold spores. VOCs are volatile organic compounds. Aldehydes found in wood smoke include formaldehyde, acrolein, propionaldehyde, butyraldehyde, acetaldehyde, and furfural. Alkyl benzenes found in wood smoke include toluene. Oxygenated monoaromatics include guaiacol, phenol, syringol and catechol. Numerous PAHs or polycyclic aromatic hydrocarbons are found in smoke. Many trace elements are released. Reference: 1993 EPA Report, A Summary of the Emissions Characterization and Noncancer Respiratory Effects of Wood Smoke, EPA-453/R-93-036 Chemical Composition of Wood Smoke Chemical g/kg Wood carbon monoxide 80-370 methane 14-25 VOCs* (C2-C7) 7-27 aldehydes 0.6-5.4 substituted furans 0.15-1.7 benzene 0.6-4.0 alkyl benzenes 1-6 acetic acid 1.8-2.4 formic acid 0.06-0.08 nitrogen oxides 0.2-0.9 sulfur dioxide 0.16-0.24 methyl chloride 0.01-0.04 napthalene 0.24-1.6 substituted napthalenes 0.3-2.1 oxygenated monoaromatics 1-7 total particle mass 7-30 particulate organic carbon 2-20 oxygenated PAHs 0.15-1 Individual PAHs 10-5-10-2 chlorinated dioxins 1x10-5-4x10-5 normal alkanes (C24-C30) 1x10-3-6x10-3 sodium 3x10-3-2.8x10-2 magnesium 2x10-4-3x10-3 aluminum 1x10-4-2.4x10-2 silicon 3x10-4-3.1x10-2 sulfur 1x10-3-2.9x10-2 chlorine 7x10-4-2.1x10-2 potassium 3x10-3-8.6x10-2 calcium 9x10-4-1.8x10-2 titanium 4x10-5-3x10-3 vanadium 2x10-5-4x10-3 chromium 2x10-5-3x10-3 manganese 7x10-5-4x10-3 iron 3x10-4-5x10-3 nickel 1x10-6-1x10-3 copper 2x10-4-9x10-4 zinc 7x10-4-8x10-3 bromine 7x10-5-9x10-4 lead 1x10-4-3x10-3

Zimmerman - Surname Meaning and Family History

Zimmerman - Surname Meaning and Family History The Zimmermann / Zimmerman  surname originated as the German  occupational name Zimmermann  derived from the German word for carpenter. From the Middle High German zimber, meaning timber, wood and mann, man. This surname was sometimes Americanized as Carpenter. ZIMMERMANN is the 20th most common German surname.   Surname Origin:  German, Jewish Alternate Surname Spellings:  ZIMMERMAN, ZIMERMAN, ZYMERMANN, ZIMMERER, ZIMERMAN, CIMERMAN, CYMERMAN, CIMERMANN , TIMMERMAN, TIMMERMANN, SIMMERMAN, SIMMERMANN   Famous People with the Surname ZIMMERMAN Rachel Zimmerman - inventor of the Blissymbol printerArthur Zimmermann -  State Secretary for Foreign Affairs of the German Empire during WWI; author of the infamous Zimmermann TelegramJordan Zimmermann -  American professional MLB baseball pitcher  Bob Dylan (born Robert Allen Zimmerman) - American singer-songwriter- American known for the shooting of Trayvon Martin in Florida in 2012 Where is the ZIMMERMANN  Surname Most Commonly Found? Surname distribution data on  Forebears ranks Zimmermann as the 20th most common surname in Germany, while the Zimmerman spelling is more common in the United States. Zimmermann is also very common in Switzerland, where it ranks 14th in the nation, and in Austria, where it comes in 66th. WorldNames PublicProfiler indicates that the Zimmermann surname is fairly common throughout Germany, with a slight edge in the regions of Sachsen, Rheinland-Pfalz, Baden-Wà ¼rttemberg, and Thà ¼ringen, as well as Alsace, France. According to surname distribution maps from Verwandt.de, there are over 119,000 individuals with the Zimmermann surname living in Germany. The greatest numbers are found around the cities of Berlin, Cologne, Hamburg, and Munich, as well as a cluster around Rhein-Neckar-Kreis and Karlsruhe.   Genealogy Resources for the Surname ZIMMERMANN Common German Surnames Their MeaningsUncover the meaning of your German last name with this free guide to German surnames meanings and origins. Zimmerman  Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Zimmerman  family crest or coat of arms for the Zimmerman surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted. Carpenter Cousins  Y-DNA ProjectThis project is focused on individuals with the Carpenter, Zimmerman and variant surnames interested in using  Y-DNA testing and traditional genealogical research to identify  genetically distinct Carpenter and Zimmerman lines, both English and German. Zimmerman Family Genealogy ForumSearch this popular genealogy forum for the Zimmerman surname to find others who might be researching your ancestors, or post your own Zimmerman query. There is also a separate forum for the Zimmermann spelling. FamilySearch - ZIMMERMAN  GenealogyExplore over 1.5  million  historical records which mention individuals with the Zimmerman surname, as well as online Zimmerman family trees on this free website hosted by the Church of Jesus Christ of Latter-day Saints. ZIMMERMAN  Surname Family Mailing ListsRootsWeb hosts a free mailing list for researchers of the Zimmerman  surname, as well as a separate list for the Zimmermann spelling. DistantCousin.com - ZIMMERMANN Genealogy Family HistoryExplore free databases and genealogy links for the last name Zimmermann. GeneaNet - Zimmermann  RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Zimmerman  surname, with a concentration on records and families from France, Germany and other European countries. The Zimmermann  Genealogy and Family Tree PageBrowse family trees and links to genealogical and historical records for individuals with the last name Zimmermann  from the website of Genealogy Today.- References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997. Back to  Glossary of Surname Meanings Origins

Investigating Meaningful Teaching Essay Example | Topics and Well Written Essays - 1250 words

Investigating Meaningful Teaching - Essay Example 3). In inclusive classrooms, students with disabilities attend a regular class part of the day with resource room and other support services provided in the regular class. This can be considered as partial inclusion. However, during the recent times, the concept of full inclusion has been steadily gaining acceptance. The concept of full inclusion "maintains that a child with disabilities - even severe disabilities such as profound mental retardation - should be placed in a regular classroom for most or all of the school day" (Ayres & Meyer as cited in Kearney, 1996, "What is full inclusion" section, para. 1). The proponents of inclusion rationalize this concept on several grounds. First and foremost, inclusion is a right of all students. Students with disabilities learn social skills from their normally developing peers. Disabled students benefit from friendships and social relationships with non-disabled students and vice versa. Inclusion allows friendships among diverse students an d help children understand human differences (Price, Mayfield, McFadden & Marsh, 2000, Objectives section, para. 6). Placement of a child in a self-contained classroom involves removing the child from the general school population to work in a small controlled setting with a special education teacher (Mauro, 2009, Self-Contained Class section). Students in a self-contained class may work at different academic levels with different curricula, as they need different levels of specialization. Experiences, Observations and Opinions of Special Needs Educators A couple of teachers working with children with special needs in inclusive classrooms were approached and interviewed to learn their experiences and observations in working in that situation. According to them, special education is most meaningful and fulfils its purpose when children with special needs are capable of overcoming their shortcomings and become independent to the maximum extent possible by them. The same opinion was shared by educators working with children with special needs in self-contained classrooms as well. They recounted examples where children with some issues of dyslexia could be later on included in a regular classroom after initial training in the self-contained classroom. Another example was of a child with learning disabilities whose artistic skills were so encouraged that they could hold an exhibition of his works on the school grounds. His talent caught the attention of not only the students and their parents, but of the public and the media as well. Of course, the children's needs are at different levels and their likelihood of attaining independence is also varying. The teachers following both modes of education feel that they feel maximum satisfaction and contentment on seeing the evolution of a child with special needs to as close to a normally developed child as is possible by them physically, mentally and intellectually. This involves tackling not only academic and developmental issues, but also issues of social etiquette, propriety and decorum. What is most necessary here is being able to view a disabled child as a normal child with certain shortcomings and to

Perform a financial analysis of Amcor and Alumina Essay

Perform a financial analysis of Amcor and Alumina - Essay Example Reductions in current assets are not good for businesses because they lower the liquidity of a company. One of the possible reasons for the reduction in current assets is sales of old equipment or short term investments such as treasury bills. The current ratio of the company in 2010 was 0.56. The current ratio shows the ability of the company to pay off its short term debt. The current ratio of the company is not good due to the fact that the firm’s current ratio is below the norm of 1.0. The total assets of Alumina were $3,542 million in 2010. The company achieved an increased in total assets of $38 million. The return on assets (ROA) of the company in 2010 was 7.49%. Return on assets measures how well the assets of the firm have been employed by management (Garrison & Noreen, 2003). The company achieved a tremendous improvement in comparison with the previous year since its ROA in 2009 was -4.84%. Improving ROA is a positive sign that infers greater profitability for the company. The reason for the higher profitability numbers was a foreign exchange translation difference of $230 million. The return on equity of Alumina in 2010 was 8.64%. Return on equity measures the extent to which financial leverage is working for or against common stockholders (Garrison, et. al, 2003). In 2009 the return on equity of Alumina was -5.81%. The debt to equity ratio of Alumina in 2010 was 1.15. The firm’s debt to equity ratio is 0.05 lower than the previous year. Amcor is one of the world’s leading suppliers of rigid plastic packaging companies which operates in 43 countries worldwide (Amcor, 2012). The company obtained revenues of $9,850 billion in 2010. The revenues of the firm decrease by $315 million or 3.3% in comparison with 2009. The net income of the organization in 2010 was $201.6 million. The firm’s net income the previous year was $218.4. The company had a decrease in net income of $16.8

Assessing & Analyzing the Impact of the British Petroleum (BP) Essay

Assessing & Analyzing the Impact of the British Petroleum (BP) Deepwater Horizon Oil Spill in the Gulf of Mexico - Essay Example is a petroleum manufacturing company which was founded in the year 1889. It is a London based company and is one of the largest companies in the world. It is engaged in the business of exploration of oil and petroleum and manufacturing of various petroleum products. BP is vertically integrated and is engaged in all allied business activities related to the oil and gas industry (Yahoo Finance, 2012). It is a multinational company and its shares are traded in the New York Stock Exchange (NYSE) and London Stock Exchange (LSE) with the ticker symbol â€Å"BP†. BP is associated with a rich history and has achieved numerous landmarks on its way to become a large multinational company as it stands today. BP is committed towards becoming the industry leader and maximising the wealth of its shareholders through energy supply to its customers in a responsible and safe manner. The business segments of BP are primarily two, namely a) the oil exploration and manufacturing unit, and b) the marketing and refining business unit. Recently BP has engaged itself in exploring sources of renewable energies as well. The recent tragic incident involving the Gulf of Mexico oil spill had a significant negative impact on BP and the company has taken several strategic initiatives to restore its reputation in the market. Gulf of Mexico Oil Spill The Gulf of Mexico oil spill incident took place on April 20, 2012. It is regarded as one of the largest disastrous event corresponding to the petroleum industry history. The incident took place at Deepwater Horizon, which is a semi-submersible rig meant for oil drilling and situated offshore in the Gulf of Mexico. An explosion occurred which set the oil rig on fire and 11 crewmen were found dead. Several other workers working there were injured. The explosion took place while the oil drilling was on at a water depth of around 1500 m and BP was the principle operator of this project. The explosion occurred because of the ignition of methane gas in the drilling rig which expanded into the rig due to high pressure exerted by the methane gas. Later on after this mishap, oil leak was found which began to spread at a fast rate. According to the reports of Flow Rate Technical Group, the leak resulted in spilling out of oil amounting to around 4,900,000 barrels of oil. The resulting oil spill quickly spread over a large area of water covering around 1,500 square kilometres. After considerable efforts the wellhead was successfully capped on July 15, 2010. A commission was set up by the US government to investigate on the reasons behind the explosion and oil spill which released its final report on January 5, 2011. According to this report several faults were identified on the part of BP which led to the occurrence of this disastrous event. They were mainly accused of making an attempt to work on the project at cheap rate that resulted in the explosion and oil leakage. One of such fault detected was that BP did not make use of any diagnostic tool which could have the ability to test for the tensile strength of the cement used to build the rig. Another major fault in the part of BP was that it ignored the pressure test which indicated negative results. In addition to this BP did not make any effort to plug the pipe with the help of cement. Hence all these facts suggest that BP was primarily responsible for the oil spill at Deepwater Hori

US History--The US Constitution finely crafted blueprint or unwieldy Essay

US History--The US Constitution finely crafted blueprint or unwieldy compromise - Essay Example The Congress is the legislative branch, the President heads the executive and the judiciary comprises the judicial branch. The US Constitution implements the separation of powers; thereby preventing concentration of power in any particular branch of government. These three branches depend upon each other, for their functioning; and prevent any particular branch from becoming more powerful than the others (U.S.COURTS n.d.). George Washington organized a convention in Philadelphia, in order to draft the Constitution. However, disagreements between the members resulted in a stalemate. At that juncture, Roger Sherman proposed the Great Compromise, whereby, Congress was to comprise of two houses, namely the Senate and the House of Representatives. There was to be equal representation in the Senate for all the states, with two Senators from each state; and the state legislature was to select their representatives. This proposal was accepted by all the states; and representation in the House of Representatives was to be decided on the basis of the population in each state. It was proposed that there would be a representative for every thirty thousand individuals, which was favorable for the states with a large population. This Constitutional Convention was ratified by the delegates in July 1787 (The Great Compromise n.d.). While some of the delegates opposed slavery, others were greatly in its favor. This resulted in a compromise, and such compromises promoted experimentation in self government, which exists even today (Rediscovering George Washington. The Constitution and the Idea of Compromise 2002). However, most of the thirteen larger states were desirous of retaining their power, including their power to impose taxes to raise state funds. Moreover, there was no national conscience among the people at that time, who favored their own states and ignored the nation as a whole. This absence of national spirit

Macroeconomics 2 Essay Example | Topics and Well Written Essays - 1000 words

Macroeconomics 2 - Essay Example Japan is considered the strongest economy in the Asian region. The Asian economies are dependent on Japanese trade and imports. The earthquake that hit Japan has completely disrupted the entire economy of the island of Japan. The financial markets of Japan have been negatively impacted by the event. The Toyko shares drop by 11% on March 15, 2011 and by 6.2% on Monday March 14, 2011. The total combined drop in value was 17.2%. Along with the news and effects of the earthquake there is currently a lot of speculation due to the nuclear scare the people of Japan are facing. There is a possibility that the damage in the nuclear plants released radiation into the atmosphere which would cause environmental damage to the ecology and to humans. Millions of Japanese inhabitants are at risk of exposure to radiation if the worse scenario becomes a reality. The uncertainty associated with the nuclear condition of Japan is causing panic among the investor community and within the population of Jap an. A major problem that the region of Japan is facing since the earthquake hit them is that its supply chain logistics have been altered. The supplier logistics have been dislocated throughout Japan due to restrictions on using highways for freight has been imposed. When companies are unable to receive raw inventory on time it can cause a firm to suffer from a shutdown. Hundreds of corporations in Japan have close down since the earthquake hit. Along with logistics another problem companies are facing is a lack of stability in its power grid. Electricity shutdowns have been occurring throughout the entire region of Japan. Without electricity companies are unable to produce. Another industry that has been hit hard by the event is the tourism industry. People are scare to travel to Japan right now. Many flights in and out of Japan have been cancelled. Tourism brings in a lot of money because the people that come to Japan spend money during their visit to the nation. There are many so cial aspects that must be considered after the earthquake. The government of Japan has to invest resources in order to find shelter for the thousands of victims that lost their homes. The fact that food and oil prices are high hurts in the recovery process. Higher prices on food will hurt the ability of the government and the non-profit organizations to purchase sufficient food to feed the victims. The medical industry had a huge increase in the demand for its services after the earthquake. Thousands of people were injured as a result of the earthquake. Japan needs the immediate importation of medical professionals in order to meet the demands for medical services as a result of the crisis. The rise in oil prices is another factor that is negatively impacting the Asian economies. A rise in the price of crude oil has inflationary consequences due to the fact that oil has so many derivative products and because virtually all transportation vehicles use gasoline to operate. In the next few months Japan is going to experience a major boom in its construction industry. There is going to be a

Expressionism in Art Assignment Example | Topics and Well Written Essays - 500 words

Expressionism in Art - Assignment Example The paper "Expressionism in Art" gives a detailed information about expressionism art. The primary objective of the expressionist style was to registerthe subjective responses that the artists harbored in context of events or objects. Expressionism never intended to project a realistic and true to life picture of the objects as they existed. It always had more to do with the delicate world of feelings and emotions then to attempt a literal interpretation of the real worldly forms and events. Expressionism relied for its strength and potency on the subtle sensitivity of an artist. Vivid colors, two dimensional subjects lacking a depth or perspectives and distortions turned out to be the hallmarks of the expressionist art. The goal of the expressionist art was to capture potent, extreme and distorted emotions that originated in an artist’s sensitive mind as it come in contact with the varied events and forms in the real world. The quintessential premise, on which expressionism w as based, was the belief that an artist’s response to the real world objects and events happened to be so intense that it left an indelible mark on the form of art. In expressionist art, the artist enjoyed a sense of freedom to exaggerate or distort the surface elements in consonance with the subjective pressures being experienced by the artist. Expressionism not only allowed an artist to express oneself, but also aspired to generate an emotional response in the viewers. Expressionist art happened to be a reflection of its times.

Macroeconomics 2 Essay Example | Topics and Well Written Essays - 1000 words

Macroeconomics 2 - Essay Example Japan is considered the strongest economy in the Asian region. The Asian economies are dependent on Japanese trade and imports. The earthquake that hit Japan has completely disrupted the entire economy of the island of Japan. The financial markets of Japan have been negatively impacted by the event. The Toyko shares drop by 11% on March 15, 2011 and by 6.2% on Monday March 14, 2011. The total combined drop in value was 17.2%. Along with the news and effects of the earthquake there is currently a lot of speculation due to the nuclear scare the people of Japan are facing. There is a possibility that the damage in the nuclear plants released radiation into the atmosphere which would cause environmental damage to the ecology and to humans. Millions of Japanese inhabitants are at risk of exposure to radiation if the worse scenario becomes a reality. The uncertainty associated with the nuclear condition of Japan is causing panic among the investor community and within the population of Jap an. A major problem that the region of Japan is facing since the earthquake hit them is that its supply chain logistics have been altered. The supplier logistics have been dislocated throughout Japan due to restrictions on using highways for freight has been imposed. When companies are unable to receive raw inventory on time it can cause a firm to suffer from a shutdown. Hundreds of corporations in Japan have close down since the earthquake hit. Along with logistics another problem companies are facing is a lack of stability in its power grid. Electricity shutdowns have been occurring throughout the entire region of Japan. Without electricity companies are unable to produce. Another industry that has been hit hard by the event is the tourism industry. People are scare to travel to Japan right now. Many flights in and out of Japan have been cancelled. Tourism brings in a lot of money because the people that come to Japan spend money during their visit to the nation. There are many so cial aspects that must be considered after the earthquake. The government of Japan has to invest resources in order to find shelter for the thousands of victims that lost their homes. The fact that food and oil prices are high hurts in the recovery process. Higher prices on food will hurt the ability of the government and the non-profit organizations to purchase sufficient food to feed the victims. The medical industry had a huge increase in the demand for its services after the earthquake. Thousands of people were injured as a result of the earthquake. Japan needs the immediate importation of medical professionals in order to meet the demands for medical services as a result of the crisis. The rise in oil prices is another factor that is negatively impacting the Asian economies. A rise in the price of crude oil has inflationary consequences due to the fact that oil has so many derivative products and because virtually all transportation vehicles use gasoline to operate. In the next few months Japan is going to experience a major boom in its construction industry. There is going to be a

Why Are Proteins Important Essay Example for Free

Why Are Proteins Important Essay Proteins can easily be addressed as one of the most important molecules in animal cells. There are many varieties of protein molecules which allow a vast range of biological activities in the cell.( Williams, G.(2000))’Proteins are big compound with large molecular masses’’(Williams, G.(2000)) whose main chemical constituents are hydrogen, carbon ,oxygen and nitrogen. A protein structure consists of a specific sequence of amino acids called the primary structure, this particular sequence determines the secondary structure of the protein which can be ÃŽ ±-helix or ÃŽ ²-pleated sheet. This then further folds to form the tertiary structure . The primary structure determines the eventual shape of the protein and thus its function. ‘’Different proteins can appear very different and perform diverse functions’’ (S-COOL. Biology A-level: Biological Molecules and Enzymes-URL: http://www.s-cool.co.uk/alevel/biology/biological-molecules-and-enzymes/carbohydrates.html (accessed 11/11/2010)). Some of the diverse range of functions provided by proteins are transport , for example haemoglobin, which allows oxygen to be transferred throughout the body. Defence, primarily by immunoglobulin, i.e. antibodies. Structure, such as collagen and elastin that form tissue. For hormones e.g. insulin and glucagon are important for controlling blood sugar. All enzymes are proteins, enzymes control most of the reactions found in living organisms, they also transfer substrate molecules. They have a specific shape due to a specific primary structure. They are therefore specific in the reactions that they catalyse. They have an active site which is a unique shape so any one type of substrate will fit in it. (S-COOL. Biology A-level: Biological Molecules and Enzymes- [online] )

Essential Aspects of Pantomime

Essential Aspects of Pantomime What were the essential aspects of pantomime and how have they come down to us in the present day? Although it is currently most commonly seen as a peculiarly British pastime, pantomime in fact has its origins in the medieval period of European history (Lathan, 2004). Specifically in terms of tradition and heritage, pantomime as it is known today emanates from Italy and the Commedia ‘dell Arte. This Italian street festival was akin to a carnival and it managed to combine elements of parody, drama and the aesthetically grotesque in order to create a unique fusion of art and farce. The characters tended to improvise their way through a set of well‑known plots, which involved a great deal of song and dance being integrated into the Commedia ‘dell Arte routine. These medieval festivals travelled through the towns and cities of Italy and then France in the Middle Ages, which helped to create an air of familiarity between the performers and the audience who would take part in the show. This is without a doubt the most significant tradition that has survived through to the modern era whereby the audiences of contemporary pantomime are expected to know the plot and the main characters and to take part in the proceedings at designated intervals within the script. As the quotation below suggests, this marriage between the performers and the audience has been an essential part of the longevity of the pantomime because of the way in which it managed to transcend historical divisions between classes. â€Å"All were considered equal during carnival. Here, in the town square, a special form of free and familiar contact reigned among people who were usually divided by the barriers of caste, property, profession, and age.† (Bakhtin, 1993:10) The existence of a stock set of characters and plots is likewise a historical tradition of European festivals that have managed to survive in the guise of the pantomime. There are only a handful of productions that are classed as pantomime in the modern era and these productions are almost always played exclusively during the festive Christmas period, which is another connection to its carnival past. ‘Snow White’, ‘Cinderella’, ‘Aladdin’, ‘Dick Whittington’ and ‘Babes in the Wood’ are high profile examples of the pantomime titles that are produced each and every year in the UK. This deep-seated sense of repetition is an important part of the pantomime tradition as it continues the dominant theme of the medieval period, which was to breed familiarity in order to secure the participation of the audience in the plot of the play. â€Å"Magic, romance, suspense and comedy are the lifeblood of most theatre performance, but there is one factor of our pantomime tradition that exists in no other theatre production. The audience has learnt its lines and rehearsing its roles every Christmas since early childhood. Every English speaking person knows that ‘Oh No, its not!’ should be answered with ‘Oh Yes, it is!’ And that villains must be booed and hissed as they lay their evil plots.† (Bicat et al, 2004:9) Furthermore, these well‑know stories that constitute the foundations of the pantomime tradition all have their roots in fairy tales, which helps to further simplify the plot and aid audience participation. Traditionally, pantomimes require a battle between good and evil. The villain has historically always been the first actor to appear on stage and always to the left, which was used to donate hell in the Middle Ages. Conversely, the hero is supposed to appear on stage from the right – the manifestation of heaven in the past. Although the remainder of the pantomime production tends to descend into farce and improvisation, these central precepts remain an integral part of the festival in the modern era with plays overseeing a duel of good versus evil before inexorably concluding with the ultimate triumph of the hero over the villain. As time passed, pantomime was inevitably influenced by the evolution of mainstream theatre and it gradually took its place as an annual spectacle to operate alongside regular theatre productions. The two (theatre and pantomime) were especially closely linked during the Restoration period (1660‑1700) when the farce of pantomime was facsimiled in the most popular plays of the age. In the process, pantomime has had to move away from the notion of an almost entirely ad hoc, ad lib production into a more formal, organised play that is able to be divided into visible scenes and segments with a running time that is in line with the lifestyles of the contemporary audience. Thus, while it is correct to underscore the inherent differences between the festive, annual element of pantomime and the intrinsically more philosophical components of mainstream and high‑brow drama, there is no longer a sense that two completely different sets of rules apply. This is an important point and one that is all too often overlooked in the analysis of modern day incarnations of the pantomime. The most pronounced change prevalent in contemporary versions of traditional pantomime resides is the way in which productions are increasingly linked with young children. Whereas the adult section of the local townspeople would have constituted the overwhelming majority of the audience in previous centuries, there is today an association between the infantile and pantomime that is a central reason as to why pantomimes have been able to survive for so long in such a commercially aggressive contemporary economic climate. Without the active participation of children it is doubtful whether pantomimes would be able to entice the requisite audiences necessary to make a profit for the impresarios. Of much greater importance, without the festive childhood memories that pantomime bequeaths, much of the interest that remains in its tradition would more than likely begin to disappear. One thing is, however, for sure. Though pantomimes remain rooted in their medieval past, they will never lose their relevance to the contemporary audience as the list of modern‑day celebrities who have taken part in productions in recent years underscores. BIBLIOGRAPHY Bakhtin, M. (Translated by Helene Iswolsky) (1993) Rabelais and His World Bloomington: Indiana University Press Bicat, T., Staines, R. and Winslow, C. (2004) Pantomime: A Practical Guide Marlborough: The Crowood Press Frow, G. (1985) Oh Yes it is! : A History of Pantomime London: BBC Books Lathan, P. (2004) It’s Behind You! The Story of Panto London: New Holland Wilson, A.E. (1974) The Story of Pantomime London: Rowman Littlefield

Air Pollution and Climate Change in Tanzania Essay -- Africa Environme

Air Pollution and Climate Change in Tanzania In looking at how weather and climate effect Tanzanian society, it is important to emphasize how both increased air pollution and evidence of climate change are of growing concern to Tanzania’s future. A developing nation of roughly 38 million citizens invested in an economy primarily focused on agriculture, Tanzania is at this time unable to handle the growing issues it is facing as they relate to the livelihoods of the majority of its citizens. Prolonged drought has increased the importance of the country’s rainy season, and further amplified the threat of each year’s dry months, which last for the majority of the year. While many of Tanzania’s citizens worry about the lack of federal monitoring and legislation surrounding air pollution and climate change, they are often inadvertently contributing to their own demise as they struggle to survive with antiquated technology and lifestyles in general. As of September 2007, and as reported in September 2003, the Tanzanian government has no official policies or standards on air pollution that its industries and citizens must follow. Instead, due to a lack of financial and thus technical resources, little has been done to measure and assess the amount of harmful toxins in the air that the general population breathes daily, most especially in its densely populated cities. The Tanzanian government hasn’t sat completely idle however, and in general terms has addressed issues of air pollution in legislation dating back to the 1960s. However, the Merchant Shipping Act (1967), one of the first pieces of legislation mentioned the concept of air pollution, did not do so in a way that concentrated on the significant dangers raised pollution... ... aid Tanzania is likely to be destined to a fate it cannot and will not be able to control. References: APINA. â€Å"Tanzania—Country Fact Sheet.† Air Pollution Information Network – Africa. September 2003. . Kupaza, Ramdhani. â€Å"Tanzania: Expected Attitude Toward Air.† Arusha Times. 15 September 2007. . Loserian, David. â€Å"Climate Change and Poverty: Experiences in Eastern Tanzania, Morogoro Region.† Tanzania Forest Conservation Group. No Date. seors/file_storage/8mi6mz7utr9h9ce.pdf>. Paavola, Jouni. â€Å"Vulnerability to Climate Change in Tanzania: Sources, Substance and Solutions.† Centre for Social and Economic Research on the Global Environment. 19 June 2003. papers/paavola_tanzania.pdf>.

A Hero of Our Time - Gregoriy Pechorin is No Hero Essay examples -- H

A Hero of Our Time  Ã‚  - Gregoriy Pechorin is No Hero Is Pechorin, the protagonist of Mikhail Lermontov's novella A Hero of Our Time an honorable man? Much of Pechorin's behavior proves him to be a cruel and insensitive man, who seems to bring only havoc and destruction to a situation. He is often aggravating, self-serving and insensitive to others. However in other instances, Pechorin proves himself to be the least reprehensible character. He shows himself to be a man with great self knowledge and knowledge of human behavior.   Ã‚  Ã‚   Pechorin can be seen as a dangerous man, who is insensitive and manipulative to others for self-serving reasons to the point of their destruction. Over the course of this book, A Hero of Our Time, Pechorin plays a major role, whether intentionally or recklessly, in the cruel destruction of four secondary characters: Princess Mary, Grushnitsky, Bela and Maxim Maximych.   Ã‚  Ã‚   Pechorin finds entertainment in playing with people's lives and emotions. Princess Mary, the young beautiful and slightly pompous Moscow princess and Grushnitisky, a young, arrogant, superficial and self-centered cadet, two young people beginning to fall in love, are Pechorin's victims. "The stage is set," Pechorin cries, delighted, to his friend Dr. Werner, "We'll see if we can provide a denouement for this comedy. Evidently fate means to see that I am not bored."(102-103) Envious of their happiness, particularly Grushnitsky's, as well as their utter blindness, Pechorin takes it upon himself to make sure their relationship is obliterated. He uses their individual and human weakness against them.   Ã‚  Ã‚   The most manipulated character of this novel is Princess Mary. The majority of her interactions with Pechorin serve only to... ... be truly blamed for his behavior because he is tormented by eyes that seek truth and purity in a corrupt and deranged society. Pechorin is a man of contradictions, for he writes honestly to himself, "I was born with a passion for contradiction. My whole life has been nothing but a series of dismal, unsuccessful attempts to go against heart or reason." (98)   Ã‚  Ã‚   Pechorin is a contradiction within himself. He is a disturbing and dangerous character masked behind the innocent facade of a beautiful and heroic young man. His redeeming quality is that he understands this about himself. However it isn't enough.    Works Cited and Consulted Brown, William Edward. ed. Critical Essays on Mikhail Lermontov. Boston: G. K. Hall & Co., 1997. Lermontov, Mikhail. A Hero of Our Time. Ed. Neil Cornwall. Trans. Martin Parker. Rutland, Vermont: Charles E. Tuttle, 1995.

Discuss how motivation techniques promote effective group work Essay

The plan for our project is to host a Pro Evolution Soccer Tournament. The client for this project will be students at John Ruskin College. The aims and objectives for this project are to gain profit and gain customer satisfaction. The venue for the launch of this project will be within the college, which is in room C56. We will need i 5 for prize money, i 10 for a trophy and i 7. 50 for three plain black t-shirts. These will be worn by the three co-ordinators of the tournament. Health and Safety check list Our Health and Safety procedures will be to check that loose wires are placed out of the reach of the clients while the tournament is running. Equipments Time Checked Room 11:00 Television 11:15 Plugs 11:25 Consoles 11:40 Wires 11:55 Contest Table This is a brief example of what the contest table would look like. Rules The competition will be set up as a knockout stage. It will comprise of 32 teams, being either club or international. There are five rounds of matches, with each round eliminating half of the teams entering the other round. The rounds are the Rounds of 32, the Rounds of 16, the Quarter-finals, the Semi-finals and lastly, the Final. Each game will last up to five minutes. A draw will be followed by extra time if both teams fail to find a winner. If is still not yet decided, it will be decided with a penalty shootout to determine who progressed to the next round (at least five penalties each, and more if necessary). Task 2 Donations towards this task will come from the college, who will give us our budget and allocate us a room to stage the tournament. The main advantage of staging this event within a college class room such as C56 will be that competitors would not have to go far and wide to play, as it is in the college. Another advantage is that the venue where the tournament will be staged would be for free to use, as it is college property. There is also a lot of space for the competitors within the room, which will avoid discomfort. The last advantage of using the room is that there are more facilities within the room, which will enable us to operate effectively. The main disadvantage of using this location in the college is that there are a lot of computers in there which can cause a disturbance to our plans. Another disadvantage of using this location is that the room is not air-conditioned, therefore, causing upset amongst clients. Budgets and targets have been confirmed and for the competition to get up and running, a total of i 22. 50 will be needed so that all basic deadlines are met. Our budget includes i 10 for a trophy, i 750 for the T-Shirts and i 5 for the prize money given to the winner. We also have a donation from a source in the form of a friend, who will print the three black t-shirts for free. It will have ‘Pro Evolution Soccer Contest’ printed on the back. We have run and tested all resources needed for the project and have come to noticed that there was no potential difficulties towards prior implementations. Therefore, no extra resources will be needed to run the project, as all seems to be well.

Midnight in Paris Analysis Essay

In the movie â€Å"Midnight in Paris†, there are a lot of interesting sights in the most beautiful city in the world. During the film, Woody Allen showed us how Paris is beautiful in the morning, charming in the afternoon, and enchanting in the evening, but it is magic and has a lot of surprising things after midnight. Starting with the Eiffel Tower, there were a lot of iconic shots of Paris at its most touristic points like its beautiful streets under the rain, the famous river in the city ‘La seine ‘, and the broad gardens that makes this city the most beautiful destination for the famous artists who were looking for a quiet place to develop their talent as writers. The movie is a nice combination of Paris in 2010 and Paris in the past, when the famous artists and writers were there like Ernest Hamingway, F Scott Fitzgerald, Picasso, Gertrud Stein, and Salvador Dali. Throughout the movie the director didn’t just show us Paris and its tourist locations, but also took us to destinations out of the city such as Versailles and Monet’s gardens in Giverny. Then, there were all the warmly lit shots of the cafes, restaurants, and the famous shops such as Coco Channel and Dior. In addition, the beauty of the sights and the photos grabbed the viewer’s attention to want to watch this movie and to discover a lot of more information about some of the most famous artists in the early 19th century. The movie â€Å"Midnight in Paris†, had succeed with participation of group of people who were capable and successful in their job as artists. The writer and director was Woody Allen, and the lead actors were: Owen Wilson, Rachel Mc Adams, and Kathy Bates. The cast was by Marian Cotillard, Michael Sheen, Adrien Brody, and Alison Pill. The studio was Gravier Production, Mediapro, Televisio de catalunya TV3, and it was made in May 20, 2011 by Sony Pictures Classics. The romantic comedy fantasy film had many unbelievable moments starting by discovering the city in the moment to traveling back in time each night after midnight. On one hand, the movie had a lot of interesting moments between the past and the present. The story was about an American family who went to France for a business trip, and the two young people Gil and his fiancee were engaged to be married even though their mentality and their thinking were different. She used to argue with him all the time and she didn’t like him to be a writer as much as to work in Hollywood. Gil was the kind of person who likes to write and to be a successful writer, and by the time he was in Paris, he believed that this ity is the only place he will find himself in. Suddenly, and while he was walking around the Parisian streets, he found himself coming back in time to the 19th Century when all the famous writers and painters were there. Thus, this moment Gil had a big change in his life. Starting by breaking up with his fiancee and falling in love with a French woman. He found himself with the stars of art in Paris in its golden time, and he didn’t believe that he had a lot of conversations with the best writer ever, Ernest Hamingway. On the other hand, Paris in its golden time was the best destination for a lot of artists around the world. Ernest Hamingway was an American author and journalist who chose to live in the city of art, Paris in the golden age. His economical and understated style had a strong influence on 20th-century fiction, while his life of adventure and his public image influenced later generations. Hemingway produced most of his work between the mid-1920s and the mid-1950s, and won the Nobel Prize in Literature in 1954. He published seven novels, six short story collections, and two non-fiction works. Three novels, four collections of short stories, and three non-fiction works were published posthumously. Many of these are considered classics of American literature. Hemingway was raised in Oak Park, Illinois. After high school, he reported for a few months for The Kansas City Star before leaving for the Italian front to enlist with the World War I ambulance drivers. In 1918, he was seriously wounded and returned home. His wartime experiences formed the basis for his novel, A Farewell to Arms. In 1922, he married Hadley Richardson, the first of his four wives. The couple moved to Paris, where he worked as a foreign correspondent, and fell under the influence of the modernist writers and artists of the 1920s â€Å"Lost Generation† expatriate community. The Sun Also Rises, Hemingway’s first novel, was published in 1926. In my opinion as a viewer, Hemingway was one of the most interesting personalities in the movie because he had made a change on lot of artists after him and he was a good example for those want to be successful in their life as a Gil, and the most interesting part in the movie was the conversation that was in the old Peugeot car when they were talking about men and their fear of death. Lastly, â€Å"Midnight in Paris†, had package of information everyone should know. Thus, I recommend watching this movie, because it wasn’t just a story like what we usually see in other films, but had much information about some famous artists in the 19th century. Also, we went back with the movie to see how those people used to live in nice and quiet world especially in the art city. Personally, I liked the movie from the beginning to the end, because and while I was watching it, I enjoyed its quiet music they used to listen to. The music and the rain in the Parisian streets had made a beautiful picture about this city and also I enjoyed seeing some touristical places I had visited while I was in vacation there. In addition, I liked the story about Gil and how he was encouraging himself to get on the right way in the art, by having a good self-esteem, even though he had a lot of obstacles with his fiancee and her parents.

Getting The Extra Bit Out Of Your Employees Essay

An employee is required to contribute 40 to 48 hours of productive work in terms of service or visible output. The very purpose of employment is for the employer to generate enough revenue so that he can not only pay your wages, but also make some profit for himself and retain a portion of the profits for contingencies. It is widely accepted that in most cases though the employer is required by law to pay the employee for all the 365 days of the year, the employee output is restricted to some 250 days or in that region. Thus, even when the employee is not working, the employer has to support him/her. The manufacturing sector can lay down norms to measure the output of each employee and relate it to the quantum of work produced. But, in the services sector it is difficult to quantify the output of each individual. The flow of work can also not be uniform in the case of the services sector. Evaluation: In this context, let us examine the working of a Supermarket. The flow of customers into the supermarket will vary during the day as also during the month. In most cases, the evenings will see more customers coming in, while the mornings will see fewer of them. The noon period of the day can be thinner still. Thus, we have a situation where the productive output of the employee is not available to the employer all through the 7 or 8 hours that he/she spends in the Supermarket. So, the effective throughput (actual time spent in producing goods/services) diminishes to anywhere between 5 and 6 or 4 and 6 hours. The employer has to earn adequate revenue to compensate the employees and even take care of eventualities. Therefore, in most parts of the world, employers, particularly in the services sector, manage to get that extra bit of work done by each employee. Institutions, enterprises or organizations strive continuously to optimize their return on investment and use employee motivation as a major tool to achieve this. After all, it is the collective performance of employees that would manifest itself into a successful enterprise. It is not essential at all times to monetize motivation. There are several other means of motivating the employees to get optimal results. For example, in the case under discussion, we need to get an extra 30 minutes of work from each employee. The employer is unwilling to pay for that extra time or simply cannot afford to. So many terminologies and reasons will be attributed to safeguard that extra bit of money. But, heads of departments still have to achieve the desired results and with no extra money available in their hands. Conclusion: Though money is very important to employees, other factors go into employment. In the instant case, the manager can explain to the employees that by spending an extra 30 minutes after the scheduled time and reorganizing the merchandise for the next day, they will be able to start right away when they commence work on the following day. Customers walking in during the first hour will be able to transact their business quickly and this in turn will bring in more of such early customers. Another method is to address all the employees together and evolve a pattern whereby some employees can report early for work and leave at the scheduled time, some employees can shrink their breaks to accommodate the extra time required, and some can even leave late. After all, every one of us spend a lions share of the daylight hours in our respective breadwinning activity. With the correct methodology employed, getting employees to contribute 30 minutes of extra work per day can be achieved without denting the employer’s purse.

DC-Batman CASE STUDY Example | Topics and Well Written Essays - 1500 words

DC-Batman - Case Study Example All products under this conglomerate bear this brand. To some DC may be referred to as the home of the â€Å"superstars† as coined in the 1974 logo or of heroes. Among its most featured productions’ are superman and batman. For the purpose of this assessment, we will focus on batman in the comic, movie and animation platforms. These three platforms provide the chronology in the making of the batman character ever since its inception in 1939 by its developer Bob Kane with the help of his writer Finger among others. The success of the batman franchise is unprecedented with it appearing in many platforms i.e. comics, television series, movies, books, animated series among others. Batman revolves around a caped vigilante who fights crime and evil in his city. The comic, the movie and the animation all follow this storyline and strong links can be found to relate the three platforms. Criticism about the divergence of the numerous platforms in the depiction of the batman character is common. The result of the cross media presentation on acceptance and relationship of fans is a matter of interest. The relation of current productions to the o riginal 1939 comics is of interest. Batman is a fictional story created by Bob Kane and Bill Finger. The mystery man, based on Da Vinci’s ornithopter was a mortal vigilante in contrast to the superhuman superman (Chris and Scott 2009, 9). With the success of the superman comic, Kane in 1939 conjured a hero to rival superman. Initially, Kane wrote humour stories for Iger Publication Concern and Eisner. There after he joined National Comics. The concept of a heroic figure clad in sinister costume that ironically resembled that of a villain was drawn from McCullys â€Å"Zorro† and Walter Gibsons â€Å"The shadow." Kane cites the mask of Zorro as an inspiration to formulating Batman. Other films mentioned as progenitors of the batman franchise are, the 1930 film â€Å"Bat whispers† from which the idea of the bat motif was adopted and

Type 1 diabetes, Hypertension Essay Example | Topics and Well Written Essays - 1000 words

Type 1 diabetes, Hypertension - Essay Example The monitoring of the patient’s blood glucose levels is an important nursing intervention at this point. In order to ensure speedy and efficient monitoring, the finger sticks can be used. Such monitoring must be performed on an hourly basis and after three consecutive hours of normal blood glucose levels, the monitoring may be shifted to every 2 hours (Peno-Green, n.d). However, when the levels once again fall to abnormal digits, the monitoring must be returned to once every hour (Peno-Green, n.d). In instances when the blood glucose levels exceed normal numbers anytime during the monitoring, insulin must be administered to the patient. Monitoring of blood glucose levels is important because it can assist the health practitioners in detecting sudden and asymptomatic decrease in blood sugar; it can also help guide the practitioners in the implementation of interventions and plan of care for the patient (Harrison, 2001). Since the patient’s blood glucose levels were restored to normal levels after simple carbohydrate intake, there is no need to administer dextrose infusions of glucose. Such intervention would have been necessary if the patient had severe hypoglycaemia and did not respond to oral glucose intake (Goldstein, 2009). Nevertheless, if (during the monitoring) the blood glucose levels would drop and would not respond to current medications, dextrose infusions of glucose can still be carried out. In the process of monitoring, the nurse must also be watchful for signs of sweating, irritability, tachycardia, confusion, dizziness, pallor, and stupor (Williams & Wilkins, 2005). Such signs can signal a hypoglycaemic crisis which may need further consult or referral to the medical practitioner. Since it is important to try to maintain the patient’s blood sugar levels – and to avoid another hypoglycaemic state, I need to constantly monitor the patient for signs of hypoglycaemia. These signs include pale moist skin, drowsiness, and the

How does the democratic leadership style affect the work environment Thesis

How does the democratic leadership style affect the work environment in school - Thesis Example In a school, democratic leadership has a vital role to play and it is important that the people closest to the students, get the opportunity to make decisions on school curriculum and instructions. Coalition principles state that the school itself "should model democratic practices that involve all who are directly affected by the school" In a democratic setup, students, teachers and parents could have various insights, thoughts, ideas and talents which when shared would be so effective in creating a healthy school culture. It is vital to start democratic leadership while children are still in school, as schools play a crucial role in preparing citizens for democracy. According to Nancy Mohr -"You can do anything you want: you just can't do everything you want". The positive side of limited time is that it forces schools to make choices that correlate with the core values of the school resulting in teachers, students and parents-the decision-makers experience commitment that   surp asses their personal fortune. In a democratic set up, one does not think and act individually for ones self, but on the other hand think and work for the whole group. This vision is clearly reflected in the words of Anzar's Charlene Mckowen where she states "Once you've worked here, (democratic set up) you always think on behalf of the whole staff, the whole school. You think for the long term when you're a part of making a decision". Accomplishing a democratically run school can be very difficult. But once it is achieved, the needs of the whole community can be met and there is a good chance that the school will retain itself even with the loss of its key visionaries and founders. Democratic leadership  places key decision making in the hands of people who know the students best and which makes it a powerful tool to serve the common good. Educational leadership in the 21st century shows patterns of change, conflict and contradictions. The need for effective leadership is being cl amored for, by all quarters, be it the teacher, politician or the parent. The topic of democratic leadership has always been a highly debated one and has surfaced time and again in the arena of educational research. One of the foremost advocates of this system is John Dewey who opined that for students to become able citizens of a democratic society it was important that they lived and grew up in a democratic educational environment along with their teachers. Democratic leadership plays a very vital role in all the facets of our life, especially education. According to (Gastil, 1994) it is both crucial and essential to understand the meaning of democratic leadership, but currently not much attention has been paid to it. In (Minier, 2001) opinion, democratic movements have been responsible for the historical progress of democracy and there are many great leaders of the world who have contributed a great deal to democracy, freedom, liberty and human rights among the developing countri es. These dynamic leaders have fought against dictatorship, racial problems involving discrimination and segregation, and military regimes and were instrumental in promoting democracy and bringing about good social change. (Fox & Brown, 2000; Wiseman, 1996) According to (Bass,

Behaviorism Essay Example | Topics and Well Written Essays - 250 words - 3

Behaviorism - Essay Example Alteration of the environment would thus aid in influencing feelings, thought and behavior (Jay Moore, 2013). Behaviorism survived as the core theoretical basis of education and training in the United States due to immediate need for results and performance. Industrial development in this error required employees who could be specialized in performance of a duty without necessarily knowing the intellectual concepts of the duty. Behaviorism theory thus helped in the provision of workers who would perform specific tasks due to conditioning leading to high productivity, thus carving a space as one of the best learning theories during the era. Nevertheless, with the development of technology, learners must acquire intellectual skills for performance of tasks thus rendering behaviorism obsolete (J. Moore, 2011). Positivity philosophy holds that there could be scientific discovery and construction of knowledge. According to this theory, everyone regardless of the topic of pursuit can discover the truth about the world. Positivity philosophy attempts to predict, confirm and investigate patterns of behavior. In relation to behaviorism theory, Positivity philosophy holds that different individuals have a different pace of recognition and identification of scientific patterns of nature. The difference in duration for the discovery of the truth is equally influenced by the environment with which an individual is exposed (Williamson, 2008). In a move that can be intellectually interpreted as support for Positivity philosophy, behaviorism holds that the environment influences the learning process. Through conditioning of an individual to particular environmental factors, the individual learns to understand the environment in a closer aspect that would lead to the discovery of the truth about the surrounding. Discovery of environmental uniqueness would thus form the basis of the