Marketing Products Essay

merchandise Products comfort Cakes by Rodney Rodney Smith MKT 500 selling Management Professor Carrie Colbert May 2, 2013 plow the type of harvest-home the tell apart get out hold out and identify its primary characteristics. My comp whatsoever quilt Cakes by Rodney would specialize in making legal communitys for events such(prenominal) as birthdays, weddings, anniversaries and other special events. The main specialty that it would offer is the wide range of tastes and designs which may be unknown to the local consumers. My company should excessively lodge to the best quality standards so that maximum consumer blessedness is guaranteed. still Cakes by Rodney go forth experiment with new fusions of flavors along with the regular flavors that it has to offer to its consumers. An font would be a Raspberry/Lemon icing the puck or a Lemon/ lime hydrate cake. The marketing budget for the promotion and advert of my company would be allotted in general from its key inve stors, since it is predicted to face intense tilt from many other rivals in the same line of line. My company must set to certain strategies in promotion which entrust give it an edge over the competition.This wad be achieved by publishing consumer satisfaction fountains and other pertinent factors which see the intersection of my company a much mend choice for the new consumers. (Missing Citation) In order to gain guests at the start of business, the household must focus on the recent trends and fashions in the society and adapt to them (Hills, 1994). It must in any case keep in creative thinker that it should focus on a specialized age group which can break to buy to a greater extent for itself, such as individuals between the age range of 25 and 35.The idea of experimenting with new flavors is good at one time youve established your lens nucleus religious offering. If the core offering isnt good, most likely they wont be coming back. dissertate the dish out component of the crossroad and how it volition be used to enhance the product. The service component is very essential in any business especially in its starting phases (McCalley, 1996). For Comfort Cakes by Rodney, the cake makers can choose to adapt to break off delivery services and buying online so that it forget reach a massive amount of consumers.With online services, in addition to purchasing, it will also help update information on the customer, their likes and dislikes, and they will have an probability to place advanced bookings. Each customer could have the luck to pay by soft cash via the internet as well. Throughout the business world it is more often seen that by properly utilizing the facilities of e-commerce the profitability of the business could be increased drastically (Hardaker, 2001). Utilizing e-commerce for selection, transactions and advertising and so forthcould make a big difference. Explain how the product could be expanded to a product line, and t he sense and breadth of the line. During the start of the business, Comfort Cakes by Rodney will focus besides on making cakes which are the finest quality. later it has positioned itself unattackablely in the market, only therefore will I focus on expansion. This expansion can come in various different forms such as * Giving other choice itemsdrinks, sweets or ice cream * Non-food items such as cards for all occasions, banners, ribbons, balloons, etc. union with different companies by selling their products, such as breads, cracks, etc. These would be considered weaken product lines or expanding its breadth. All of these particulars will range differently in price. At Comfort Cakes by Rodney customers would have the value of one stop shopping. What about depth of the product lines? Determine how the core business may limiting in rejoinder to industry or market changes. The core business of any firm should change as proportional to the market (Kasper, 1999).This is a very important factor concerning straight offs harsh economic times. Comfort Cakes by Rodney can organize its service development as well as marketing efforts by focusing on different customer pieces. (This is standard marketing. ) This would inculpate a detailed study of which segment to invest in and which is deemed more advantageous in the short and long run. The firm should be flexible enough to adapt to new ideas and innovations regarding all of its operations such as marketing and promotional efforts (Samli, 1993).An example in Comfort Cakes by Rodney case would be free samples to customers or an opportunity to win a cake. This would be a great source of marketing for a satisfied customer to go spread the word about the company. The company should also focus on new innovators on base rising markets for any future deals, since gruesome economic times are present, these innovators and emerging markets are known to help any firm greatly in its excerpt as well as for earning snap off profits. (Missing Citation) The idea of adapting to changing market conditions is a cornerstone of the marketing concept.By thought what the customer market segment wants, youll be able to reposition yourself accordingly. You may want to consider, partnering with a restaurant to provide their comeupance and other specialized treats for different events etc. References Samli, C. (1993). Counterturbulence Marketing. Connecticut Quorum Books. Hills, G. (1994). Marketing and Entrepreneurship. Connecticut Quorum Books. McCalley, R. (1996). Marketing Channel Management. Connecticut Praeger Hardaker, G. (2001). Wired Marketing. unfermented York. Wiley Kasper, H. (1999). Services Marketing Management. New York trick Wiley & Sons.